DOES COUNTRY-OF-ORIGIN MATTER IN THE RELATIONSHIP BETWEEN BRAND PERSONALITY AND PURCHASE INTENTION IN EMERGING ECONOMIES: EVIDENCE FROM CHINA’S AUTO INDUSTRY

WANG, X., & YANG, Z. (2008). DOES COUNTRY-OF-ORIGIN MATTER IN THE RELATIONSHIP BETWEEN BRAND PERSONALITY AND PURCHASE INTENTION IN EMERGING ECONOMIES: EVIDENCE FROM CHINA’S AUTO INDUSTRY. INTERNATIONAL MARKETING REVIEW, 25(4), 458-474. SID. https://sid.ir/paper/622416/en

WANG X., YANG Z. DOES COUNTRY-OF-ORIGIN MATTER IN THE RELATIONSHIP BETWEEN BRAND PERSONALITY AND PURCHASE INTENTION IN EMERGING ECONOMIES: EVIDENCE FROM CHINA’S AUTO INDUSTRY. INTERNATIONAL MARKETING REVIEW[Internet]. 2008;25(4):458-474. Available from: https://sid.ir/paper/622416/en

X. WANG, and Z YANG, “DOES COUNTRY-OF-ORIGIN MATTER IN THE RELATIONSHIP BETWEEN BRAND PERSONALITY AND PURCHASE INTENTION IN EMERGING ECONOMIES: EVIDENCE FROM CHINA’S AUTO INDUSTRY,” INTERNATIONAL MARKETING REVIEW, vol. 25, no. 4, pp. 458–474, 2008, [Online]. Available: https://sid.ir/paper/622416/en