Information Journal Paper
APA:
CopyRIGBY DARRELL, K., REICHHELD, FREDERICK F., & SCHEFTER, PHIL. (2002). AVOID THE FOUR PERILS OF CRM. HARVARD BUSINESS REVIEW, 80(2), 101-109. SID. https://sid.ir/paper/638536/en
Vancouver:
CopyRIGBY DARRELL K., REICHHELD FREDERICK F., SCHEFTER PHIL. AVOID THE FOUR PERILS OF CRM. HARVARD BUSINESS REVIEW[Internet]. 2002;80(2):101-109. Available from: https://sid.ir/paper/638536/en
IEEE:
CopyK. RIGBY DARRELL, FREDERICK F. REICHHELD, and PHIL SCHEFTER, “AVOID THE FOUR PERILS OF CRM,” HARVARD BUSINESS REVIEW, vol. 80, no. 2, pp. 101–109, 2002, [Online]. Available: https://sid.ir/paper/638536/en