Information Journal Paper
APA:
CopyHIRSCHMAN, E.C., & THOMPSON, C.. (1997). WHY MEDIA MATTER: TOWARD A RICHER UNDERSTANDING OF CONSUMERS RELATIONSHIPS WITH ADVERTISING AND MASS MEDIA. JOURNAL OF ADVERTISING, 26(1), 43-60. SID. https://sid.ir/paper/640418/en
Vancouver:
CopyHIRSCHMAN E.C., THOMPSON C.. WHY MEDIA MATTER: TOWARD A RICHER UNDERSTANDING OF CONSUMERS RELATIONSHIPS WITH ADVERTISING AND MASS MEDIA. JOURNAL OF ADVERTISING[Internet]. 1997;26(1):43-60. Available from: https://sid.ir/paper/640418/en
IEEE:
CopyE.C. HIRSCHMAN, and C. THOMPSON, “WHY MEDIA MATTER: TOWARD A RICHER UNDERSTANDING OF CONSUMERS RELATIONSHIPS WITH ADVERTISING AND MASS MEDIA,” JOURNAL OF ADVERTISING, vol. 26, no. 1, pp. 43–60, 1997, [Online]. Available: https://sid.ir/paper/640418/en