DEVELOPMENT OF A TAXONOMY OF STRATEGIC MARKET SEGMENTATION: A FRAMEWORK FOR BRIDGING THE IMPLEMENTATION GAP BETWEEN NORMATIVE SEGMENTATION AND BUSINESS PRACTICE

SAUSEN, K., & TOMCZAK, T.. (2005). DEVELOPMENT OF A TAXONOMY OF STRATEGIC MARKET SEGMENTATION: A FRAMEWORK FOR BRIDGING THE IMPLEMENTATION GAP BETWEEN NORMATIVE SEGMENTATION AND BUSINESS PRACTICE. JOURNAL OF STRATEGIC MARKETING, 13(3), 151-173. SID. https://sid.ir/paper/643550/en

SAUSEN K., TOMCZAK T.. DEVELOPMENT OF A TAXONOMY OF STRATEGIC MARKET SEGMENTATION: A FRAMEWORK FOR BRIDGING THE IMPLEMENTATION GAP BETWEEN NORMATIVE SEGMENTATION AND BUSINESS PRACTICE. JOURNAL OF STRATEGIC MARKETING[Internet]. 2005;13(3):151-173. Available from: https://sid.ir/paper/643550/en

K. SAUSEN, and T. TOMCZAK, “DEVELOPMENT OF A TAXONOMY OF STRATEGIC MARKET SEGMENTATION: A FRAMEWORK FOR BRIDGING THE IMPLEMENTATION GAP BETWEEN NORMATIVE SEGMENTATION AND BUSINESS PRACTICE,” JOURNAL OF STRATEGIC MARKETING, vol. 13, no. 3, pp. 151–173, 2005, [Online]. Available: https://sid.ir/paper/643550/en