مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Information Journal Paper

Title

STRATEGY-ALIGNED FUZZY APPROACH FOR MARKET SEGMENT EVALUATION AND SELECTION: A MODULAR DECISION SUPPORT SYSTEM BY DYNAMIC NETWORK PROCESS (DNP)

Pages

  1-17

Keywords

DECISION SUPPORT SYSTEM (DSS) 

Abstract

 In competitive markets, MARKET SEGMENTATION is a critical point of business, and it can be used as a generic strategy. In each segment, strategies lead companies to their targets; thus, segment selection and the application of the appropriate strategies over time are very important to achieve successful business. This paper aims to model a strategy-aligned fuzzy approach to market segment evaluation and selection. A modular decision support system (DSS) is developed to select an optimum segment with its appropriate strategies. The suggested DSS has two main modules. The first one is SPACE matrix which indicates the RISK of each segment. Also, it determines the long-term strategies. The second module finds the most preferred segment-strategies over time. DYNAMIC NETWORK PROCESS is applied to prioritize segment-strategies according to five competitive force factors. There is vagueness in pairwise comparisons, and this vagueness has been modeled using fuzzy concepts. To clarify, an example is illustrated by a case study in Iran's coffee market. The results show that success possibility of segments could be different, and choosing the best ones could help companies to be sure in developing their business. Moreover, changing the priority of strategies over time indicates the importance of long-term planning. This fact has been supported by a case study on strategic priority difference in short- and long-term consideration.

Cites

References

Cite

APA: Copy

MOHAMMADI NASRABADI, ALI, HOSSEINPOUR, MOHAMMAD HOSSEIN, & EBRAHIMNEJAD, SADOULLAH. (2013). STRATEGY-ALIGNED FUZZY APPROACH FOR MARKET SEGMENT EVALUATION AND SELECTION: A MODULAR DECISION SUPPORT SYSTEM BY DYNAMIC NETWORK PROCESS (DNP). JOURNAL OF INDUSTRIAL ENGINEERING INTERNATIONAL, 9(9), 1-17. SID. https://sid.ir/paper/309909/en

Vancouver: Copy

MOHAMMADI NASRABADI ALI, HOSSEINPOUR MOHAMMAD HOSSEIN, EBRAHIMNEJAD SADOULLAH. STRATEGY-ALIGNED FUZZY APPROACH FOR MARKET SEGMENT EVALUATION AND SELECTION: A MODULAR DECISION SUPPORT SYSTEM BY DYNAMIC NETWORK PROCESS (DNP). JOURNAL OF INDUSTRIAL ENGINEERING INTERNATIONAL[Internet]. 2013;9(9):1-17. Available from: https://sid.ir/paper/309909/en

IEEE: Copy

ALI MOHAMMADI NASRABADI, MOHAMMAD HOSSEIN HOSSEINPOUR, and SADOULLAH EBRAHIMNEJAD, “STRATEGY-ALIGNED FUZZY APPROACH FOR MARKET SEGMENT EVALUATION AND SELECTION: A MODULAR DECISION SUPPORT SYSTEM BY DYNAMIC NETWORK PROCESS (DNP),” JOURNAL OF INDUSTRIAL ENGINEERING INTERNATIONAL, vol. 9, no. 9, pp. 1–17, 2013, [Online]. Available: https://sid.ir/paper/309909/en

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