Information Journal Paper
APA:
CopyRYALS, LYNETTE. (2002). MEASURING RISK AND RETURNS IN THE CUSTOMER PORTFOLIO. JOURNAL OF DATABASE MARKETING, 9(3), 219-227. SID. https://sid.ir/paper/651517/en
Vancouver:
CopyRYALS LYNETTE. MEASURING RISK AND RETURNS IN THE CUSTOMER PORTFOLIO. JOURNAL OF DATABASE MARKETING[Internet]. 2002;9(3):219-227. Available from: https://sid.ir/paper/651517/en
IEEE:
CopyLYNETTE RYALS, “MEASURING RISK AND RETURNS IN THE CUSTOMER PORTFOLIO,” JOURNAL OF DATABASE MARKETING, vol. 9, no. 3, pp. 219–227, 2002, [Online]. Available: https://sid.ir/paper/651517/en