Information Journal Paper
APA:
CopyWANGEHEIM, V., & BAYON, T.. (2004). THE EFFECT OF WORD OF MOUTH ON SERVICES SWITCHING: MEASUREMENT AND MODERATING VARIABLES. EUROPEAN JOURNAL OF MARKETING, 38(9-10), 1173-1185. SID. https://sid.ir/paper/657522/en
Vancouver:
CopyWANGEHEIM V., BAYON T.. THE EFFECT OF WORD OF MOUTH ON SERVICES SWITCHING: MEASUREMENT AND MODERATING VARIABLES. EUROPEAN JOURNAL OF MARKETING[Internet]. 2004;38(9-10):1173-1185. Available from: https://sid.ir/paper/657522/en
IEEE:
CopyV. WANGEHEIM, and T. BAYON, “THE EFFECT OF WORD OF MOUTH ON SERVICES SWITCHING: MEASUREMENT AND MODERATING VARIABLES,” EUROPEAN JOURNAL OF MARKETING, vol. 38, no. 9-10, pp. 1173–1185, 2004, [Online]. Available: https://sid.ir/paper/657522/en