The effect of CSR fit and CSR authenticity on the brand attitude

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Journal Paper

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Journal: SUSTAINABILITY Year:2020 | Volume:12 | Issue:1 Page(s): 275-375

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Title

The effect of CSR fit and CSR authenticity on the brand attitude

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Abstract

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تأثیر مسؤولیت اجتماعی درک شده سازمان بر ترجیح برند با نقش نگرش به برند و ارتباط خود با برند؛ مورد مطالعه: بیماران بیمارستان نمازی شهرستان شیراز

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APA: Copy

. (2020). The effect of CSR fit and CSR authenticity on the brand attitude. SUSTAINABILITY, 12(1), 275-375. SID. https://sid.ir/paper/697740/en

Vancouver: Copy

. The effect of CSR fit and CSR authenticity on the brand attitude. SUSTAINABILITY[Internet]. 2020;12(1):275-375. Available from: https://sid.ir/paper/697740/en

IEEE: Copy

, “The effect of CSR fit and CSR authenticity on the brand attitude,” SUSTAINABILITY, vol. 12, no. 1, pp. 275–375, 2020, [Online]. Available: https://sid.ir/paper/697740/en

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