RANKING THE MARKET FOR THE RAILWAY COMMODITY TRANSPORT AND PROPOSING THE TARGET MARKETS

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KALANTARI HASHEM; ALI RAZINI EBRAHIM

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Journal: Iranian Journal of Trade Studies Year:2017 | Volume:21 | Issue:81 Page(s): 149-180

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Title

RANKING THE MARKET FOR THE RAILWAY COMMODITY TRANSPORT AND PROPOSING THE TARGET MARKETS

Author(s)

KALANTARI HASHEM | ALI RAZINI EBRAHIM | Issue Writer Certificate

Keywords

MARKETING IN RAIL TRANSPORTQ1

RANKING THE TARGET MARKETSQ1

RAIL TRANSPORT SHAREQ2

MULTI –CRITERIA DECISION-MAKINGQ2

Abstract

At present time in spite of social benefits of the railway transportation such as high level of safety, low fuel consumption and less air pollution, its share of country domestic land Transport is less than 10 percent . One of the factorsofthis issue is the state-rundominatedapproach and lackof utilizing the proper methodsof marketing and market management attention to the which results in the incomplete usageof the rail network capacities.The recent study through identifying the proper criteria attempts to determine and rank the target markets from geographic view and commodity groups like mine, steel, oil, construction materials, agriculture and other groups (small commodities) in order to help the decision makers to manage and put target for the railway transportation market.To rank based on the outputs of the previous studies to estimate the rail freight demand for the year 1398, some 121 options as origin and destination together with four independent criteria were as namely massive freight transport distance, tariff rate and degree of accessibility to the cites connected by the rail network were selected.Out of these 121 routes, 37 cities are the origins of the freight in which the first 12 ones namely Sirjsn, Bandar-Mahshahr, Ardakan, Bandar-Abbas, Bafgh, Khaf, Mobarakeh, Chadormalu, Tehran, Isfahan, Rey and Ahvaz totally with 72 million tons of freight make more than 80 percent of the rail transport potential market.So the rest 25 points would share less than 20 percent of the rail transport potential market.

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APA: Copy

KALANTARI, HASHEM, & ALI RAZINI, EBRAHIM. (2017). RANKING THE MARKET FOR THE RAILWAY COMMODITY TRANSPORT AND PROPOSING THE TARGET MARKETS. IRANIAN JOURNAL OF TRADE STUDIES (IJTS), 21(81 ), 149-180. SID. https://sid.ir/paper/7135/en

Vancouver: Copy

KALANTARI HASHEM, ALI RAZINI EBRAHIM. RANKING THE MARKET FOR THE RAILWAY COMMODITY TRANSPORT AND PROPOSING THE TARGET MARKETS. IRANIAN JOURNAL OF TRADE STUDIES (IJTS)[Internet]. 2017;21(81 ):149-180. Available from: https://sid.ir/paper/7135/en

IEEE: Copy

HASHEM KALANTARI, and EBRAHIM ALI RAZINI, “RANKING THE MARKET FOR THE RAILWAY COMMODITY TRANSPORT AND PROPOSING THE TARGET MARKETS,” IRANIAN JOURNAL OF TRADE STUDIES (IJTS), vol. 21, no. 81 , pp. 149–180, 2017, [Online]. Available: https://sid.ir/paper/7135/en

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