Introducing a Model of Value Co-Creation with Customers in the Tourism Industry

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Javashi Jadid Salman; TAHERIKIA FARIZ; JALALI SEYED MAHDI; TABRIZIAN BITA

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: INNOVATION MANAGEMENT IN DEFENSE ORGANIZATIONS Year:2020 | Volume:3 | Issue:1 (7) Page(s): 119-126

Download Full-Text

View:

149

Download:

Cites:

Information Journal Paper

Title

Introducing a Model of Value Co-Creation with Customers in the Tourism Industry

Author(s)

Javashi Jadid Salman | TAHERIKIA FARIZ | JALALI SEYED MAHDI | TABRIZIAN BITA | Issue Writer Certificate

Keywords

Value

Value Co-creation

customer

tourism industry

Abstract

Background and Purpose: Value co-creation is a new form of business strategy that emphasizes continuous creation and recognition of the shared Values of organizations and their customers. This strategy is the result of effective interaction between them. The purpose of this study is to present a comprehensive and native model of this new phenomenon in the tourism industry of Iran. Methodology: This study is an applied and descriptive research which was done qualititatively by grounded theory. The participants of this study consists of 15 tourism experts who were selected by purposefully and judgmentally using snowball method. Data were collected through semi-structured and in-depth interviews. Results: After performing three coding steps on the data collected, a paradigmatic model of the strategy has been produced through grounded theory. This model consists of some causes and antecedents, organizational and national contextual factors, facilitating and limiting intervening factors, organizational and national developing strategies, and finally organizational and national consequences of developing of this strategy. Conclusion: Implementing Value co-creation strategy in tourism industry of Iran can make more effective utilizing of customers' abilities and capabilities to achieve competitive advantage, enhance organizational brand and achieve its constructive economic, cultural, social, political and environmental consequences.

Cites

No record.

References

No record.

Cite

APA: Copy

Javashi Jadid, Salman, TAHERIKIA, FARIZ, JALALI, SEYED MAHDI, & TABRIZIAN, BITA. (2020). Introducing a Model of Value Co-Creation with Customers in the Tourism Industry. INNOVATION MANAGEMENT IN DEFENSE ORGANIZATIONS, 3(1 (7) ), 119-126. SID. https://sid.ir/paper/781778/en

Vancouver: Copy

Javashi Jadid Salman, TAHERIKIA FARIZ, JALALI SEYED MAHDI, TABRIZIAN BITA. Introducing a Model of Value Co-Creation with Customers in the Tourism Industry. INNOVATION MANAGEMENT IN DEFENSE ORGANIZATIONS[Internet]. 2020;3(1 (7) ):119-126. Available from: https://sid.ir/paper/781778/en

IEEE: Copy

Salman Javashi Jadid, FARIZ TAHERIKIA, SEYED MAHDI JALALI, and BITA TABRIZIAN, “Introducing a Model of Value Co-Creation with Customers in the Tourism Industry,” INNOVATION MANAGEMENT IN DEFENSE ORGANIZATIONS, vol. 3, no. 1 (7) , pp. 119–126, 2020, [Online]. Available: https://sid.ir/paper/781778/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops