ECONOMIC ANALYSIS OF MARKETING ISSUES IN FARS PROVINCE

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SHIRZADI M.H.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Seminar Paper

Paper Information

Seminar: HAMAYESH MANTAGHEI KESHAVARZI, MEHVARE ROSHD VA TOWSE
Year:2008 | Issue:0

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Title

ECONOMIC ANALYSIS OF MARKETING ISSUES IN FARS PROVINCE

Author(s)

SHIRZADI M.H.

Keywords

MARKETING

ORANGE

FARS PROVINCE

Abstract

IN THIS PAPER WE TRIED TO STUDY CONCEPTS AND ISSUES OF ORANGE MARKETING USING DATA OBTAINED FROM QUESTIONNAIRE COMPLETED AMONG AND INTERVIEWED WITH PRODUCERS OF ORANGE IN JAHROM AND DARAB REGIONS, FARS PROVINCE AND ALSO USING INFORMATION OBTAINED FROM RETAILERS, WHOLESALERS AND BROKERS. PRIMARY PACKING AND TRANSPORTATION ARE ONLY MARKETING SERVICES IN OVERALL PATH EXISTED BETWEEN PRODUCERS AND FINAL CONSUMERS. WHOLESALE MARGINS IN THE MARKETING PATHES ARE HIGER THAN 2500 RIALS. PRODUCERS GET LESS THAN ONE-THIRD OF FINAL PRICE PAIED BY CONSUMER. BASED ON SPECIFICATION RESULTS, MARKETING COST REVEALED A NEGATIVE IMPACT, WHILE THE IMPACT OF RETAILER PRICE WAS FOUND POSITIVE. TECHNICAL EFFICIENCY WAS LOWER THAN PRICE EFFICIENCY. TOTAL EFFICIENCY OF DIFFERENT PATHS WERE FOUND AMOUNT 67 PERCENT.

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APA: Copy

SHIRZADI, M.H.. (2008). ECONOMIC ANALYSIS OF MARKETING ISSUES IN FARS PROVINCE. HAMAYESH MANTAGHEI KESHAVARZI, MEHVARE ROSHD VA TOWSE. SID. https://sid.ir/paper/905607/en

Vancouver: Copy

SHIRZADI M.H.. ECONOMIC ANALYSIS OF MARKETING ISSUES IN FARS PROVINCE. 2008. Available from: https://sid.ir/paper/905607/en

IEEE: Copy

M.H. SHIRZADI, “ECONOMIC ANALYSIS OF MARKETING ISSUES IN FARS PROVINCE,” presented at the HAMAYESH MANTAGHEI KESHAVARZI, MEHVARE ROSHD VA TOWSE. 2008, [Online]. Available: https://sid.ir/paper/905607/en

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