CONTRIBUTING FACTORS OF CALLING THE AUDIENCE TO AN INTERACTIVE ARTWORK: A CASE STUDY OF DANIEL ROZIN’S WORK

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ZOJAJI NEGAR; RAHBARNIA ZAHRA

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON INNOVATION AND RESEARCH IN ARTS AND HUMANITIES
Year:2015 | Issue:1

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Title

CONTRIBUTING FACTORS OF CALLING THE AUDIENCE TO AN INTERACTIVE ARTWORK: A CASE STUDY OF DANIEL ROZIN’S WORK

Author(s)

ZOJAJI NEGAR | RAHBARNIA ZAHRA

Keywords

INTERACTIVE ART

AUDIENCE

ENCOURAGE

ATTENTION

ENGAGE

Abstract

ENVISAGING AN ACTIVE ROLE FOR THE AUDIENCE, INTERACTIVE ARTWORKS HOLD A LOT OF POTENTIAL FOR GETTING PEOPLE ENGAGED IN THE ARTS. THEREFORE IN RECENT DECADES A LOT OF STUDIES HAVE BEEN CONDUCTED ON HOW TO MAKE THE UTMOST USE OUT OF INTERACTIVE ART’S POTENTIAL IN ORDER TO BUILD COLLECTIVE APPRECIATION OF ART. NEVERTHELESS, BEFORE TAKING AN ACTIVE PART, AN INDIVIDUAL SHOULD IN THE FIRST PLACE TAKE A STAND AS A VIEWER. KNOWING HOW TO DIRECT THE AUDIENCE’S ATTENTION TOWARDS THE ARTWORK IS THUS, THE FIRST AND FOREMOST IMPORTANT CONCERN. NEEDLESS TO SAY FAILING TO CEASE THE AUDIENCE’S ATTENTION IN THE VERY FIRST STEP OF CONFRONTATION, AN INTERACTIVE ARTWORK MIGHT FAIL TO FULFILL ITS ULTIMATE PURPOSE DESPITE HAVING PROPER QUALITIES TO ENGAGE THE AUDIENCE. CORRESPONDENTLY, THE PRESENT RESEARCH AIMS TO STUDY SOME EFFECTIVE FEATURES OF ENCOURAGING THE AUDIENCE TO CONNECT TO THE WORK AND MEANWHILE EXPLORES THEM IS SOME WORKS OF DANIEL ROZIN, AN INTERACTIVE ART ACTIVIST. TO DO SO THE DOCUMENTARY ANALYSIS APPROACH HAS BEEN ADOPTED AND A COMPARATIVE STUDY HAS AFTERWARD BEEN DONE ON THE COLLECTED DATA. THE RESULT SUGGESTS CONTAINING COLLECTIVE ISSUES, UNEXPECTEDNESS, CURIOSITY DEVELOPMENT, ENTERTAINING, AND USER-FRIENDLY MEDIUM AS FEATURES EFFECTIVE IN ENCOURAGING THE AUDIENCE TO START AN INTERACTIVE CONNECTION WITH THE ART.

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APA: Copy

ZOJAJI, NEGAR, & RAHBARNIA, ZAHRA. (2015). CONTRIBUTING FACTORS OF CALLING THE AUDIENCE TO AN INTERACTIVE ARTWORK: A CASE STUDY OF DANIEL ROZIN’S WORK. INTERNATIONAL CONFERENCE ON INNOVATION AND RESEARCH IN ARTS AND HUMANITIES. SID. https://sid.ir/paper/908519/en

Vancouver: Copy

ZOJAJI NEGAR, RAHBARNIA ZAHRA. CONTRIBUTING FACTORS OF CALLING THE AUDIENCE TO AN INTERACTIVE ARTWORK: A CASE STUDY OF DANIEL ROZIN’S WORK. 2015. Available from: https://sid.ir/paper/908519/en

IEEE: Copy

NEGAR ZOJAJI, and ZAHRA RAHBARNIA, “CONTRIBUTING FACTORS OF CALLING THE AUDIENCE TO AN INTERACTIVE ARTWORK: A CASE STUDY OF DANIEL ROZIN’S WORK,” presented at the INTERNATIONAL CONFERENCE ON INNOVATION AND RESEARCH IN ARTS AND HUMANITIES. 2015, [Online]. Available: https://sid.ir/paper/908519/en

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