DETERMINING THE SPORT TOURISM STRATEGY OF ARDEBIL PROVINCE

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DARABI MASOUD; Azizian Kohan Nasrin; GHAFARI SHAMSI

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONGRESS ON PHYSICAL EDUCATION AND SPORT SCIENCES
Year:2016 | Issue:9

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Title

DETERMINING THE SPORT TOURISM STRATEGY OF ARDEBIL PROVINCE

Author(s)

DARABI MASOUD | Azizian Kohan Nasrin | GHAFARI SHAMSI | Issue Writer Certificate

Keywords

SPORTS TOURISM

ARDEBIL PROVINCE

SWOT ANALYSIS

Abstract

INTRODUCTION: NOWADAYS ONE OF THE MOST INTERESTING AND POPULAR KIND OF TOURISM IN THE WORLD IS SPORTS TOURISM. SPORTS TOURISM IS EITHER AN OFFICIAL OR UNOFFICIAL VACATION WHICH IS DONE EITHER AS A FUN ACTIVITY OR AS WATCHING A MATCH AND HAS BECOME ONE OF THE MOST IMPORTANT COMMERCIAL AND ECONOMIC STRATEGIES FOR EMPLOYMENT AND DEVELOPMENT OF SUBSTRUCTURES IN MANY COUNTRIES. SPORTS TOURISM DEVELOPMENT AND HOSTING AND HOLDING GREAT SPORT EVENTS AS PART OF A TOURISM STRATEGY IS INCREASINGLY RELATED TO PROMOTION AND RESTRUCTURING OF URBAN APPEARANCE AND DEVELOPMENT OF TOURISM INDUSTRY. EXISTENCE OF NATURAL SIGHTS SUCH AS HIGH MOUNTAINS, SNOWY REGIONS, STREAMS, LAKES… CAN AFFECT SPORTS TOURISM. THESE ATTRACTIONS ARE REQUIRED BUT NOT ENOUGH AND OTHER FACTORS ARE ALSO NEEDED TO PROSPER IN THIS INDUSTRY. MANAGERS AND OFFICIALS NEED STRATEGIC AND OPERATIONAL PROGRAMMING TO MAKE USE OF THIS PART OF THE SPORT INDUSTRY, SOMETHING THAT HAS NOT BEEN PAID ATTENTION TO IN ARDEBIL PROVINCE.METHODOLOGY: THIS DESCRIPTIVE ANALYSIS, USING STRATEGIC PROGRAMMING (SWOT), OFFERS SOME IMPORTANT STRATEGIES FOR URBAN DEVELOPMENT USING SPORTS TOURISM. DOCUMENTARY RESEARCH AND FIELD STUDY WERE USED TO GATHER THE REQUIRED DATA. TO ACHIEVE THIS GOAL PROFESSORS AND MA STUDENTS IN ARDEBIL HAVE MADE A LIST OF STRENGTHS AND WEAKNESSES, OPPORTUNITIES AND THREATS IN THE FORM OF INTERNAL AND EXTERNAL MATRIXES. FINALLY, DESIGNING STRATEGIC FACTORS SWOT MATRIX WAS EXTRACTED.RESULTS: ANALYZING SWOT MODEL SHOWS THAT THERE ARE 19 STRENGTHS AND 9 OPPORTUNITIES, WHERE AS THERE ARE 13 WEAKNESSES AND 9 THREATS AS THE BASIC LIMITATIONS FOR THE DEVELOPMENT OF SPORTS TOURISM IN ARDEBIL.DISCUSSION; THE OVERALL SUMMARIZATION OF THE RESEARCH SHOWS THAT RECOGNIZING DIFFERENT DOMAINS OF SPORTS TOURISM COULD HELP US DEVELOP APPROPRIATE STRATEGIES TO IMPROVE THIS INDUSTRY IN THE PROVINCE. SOME OF THE STRATEGIES ARE AS FOLLOWS: USING DOMESTIC HUMAN RESOURCES, DEVELOPING AND PROSPERING THE WINTER PROFESSIONAL AND AMATEURISH SPORTS, DEVELOPING A VISION FOR MEDIA SUPPORT OF SPORTS TOURISM, DEVELOPING SPORTS TOURISM FACILITIES, INCREASING THE AUTHORITY OF ORGANIZATIONS WHICH ARE RELATED TO TOURISM TO ABSORB AND DEVELOP INVESTMENTS IN SPORTS TOURISM. CONSIDERING THE CONCEPT THAT ADVANTAGES ARE SUPERIOR TO WEAKNESSES, THERE ARE POTENTIALS TO DEVELOP SPORTS TOURISM IN ARDEBIL, WHEREAS LACK OF APPROPRIATE PLANNING IS A REASON FOR UNDERDEVELOPMENT.

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APA: Copy

DARABI, MASOUD, Azizian Kohan, Nasrin, & GHAFARI, SHAMSI. (2016). DETERMINING THE SPORT TOURISM STRATEGY OF ARDEBIL PROVINCE. INTERNATIONAL CONGRESS ON PHYSICAL EDUCATION AND SPORT SCIENCES. SID. https://sid.ir/paper/918042/en

Vancouver: Copy

DARABI MASOUD, Azizian Kohan Nasrin, GHAFARI SHAMSI. DETERMINING THE SPORT TOURISM STRATEGY OF ARDEBIL PROVINCE. 2016. Available from: https://sid.ir/paper/918042/en

IEEE: Copy

MASOUD DARABI, Nasrin Azizian Kohan, and SHAMSI GHAFARI, “DETERMINING THE SPORT TOURISM STRATEGY OF ARDEBIL PROVINCE,” presented at the INTERNATIONAL CONGRESS ON PHYSICAL EDUCATION AND SPORT SCIENCES. 2016, [Online]. Available: https://sid.ir/paper/918042/en

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