INVESTIGATION AND IDENTIFY OF MARKETING PROCESS KNOWLEDGE-BASED COMPANIES INSIDE OF IRAN

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Nekoeian Hamid; khalilnejad Shahram; Hassanpour Esmail

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON MODERN RESEARCH IN MANAGEMENT AND INDUSTRIAL ENGINEERING
Year:2015 | Issue:1

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Title

INVESTIGATION AND IDENTIFY OF MARKETING PROCESS KNOWLEDGE-BASED COMPANIES INSIDE OF IRAN

Author(s)

Nekoeian Hamid | khalilnejad Shahram | Hassanpour Esmail

Keywords

MARKETING

TARGET MARKETING

COMMERCIALIZATION

SCIENCE AND TECHNOLOGY PARKS

KNOWLEDGE BASED-COMPANIES

CREATIVITY AND INNOVATION

Abstract

THIS STUDY HAVE BEEN MADE TO UNDERSTANDING FROM THE MARKETING SITUATION OF PRODUCTS AND SERVICES KNOWLEDGE-BASED ACTIVITIES INSIDE OF THE COUNTRY AND WITH CASE STUDIES OF THREE MEGA-CITY NAMELY BANDAR ABBAS, SHIRAZ AND TEHRAN. IN ORDER TO ASSESS THE QUANTITATIVE AND QUALITATIVE MARKETING FIRMS WE PREPARE A QUESTIONNAIRE COMPOSED OF SEVEN QUESTIONS, INCLUDING FIVE OPTIONS QUESTIONS AND SEVEN EXPLANATORY QUESTIONS, THESE QUESTIONS ARE DESIGNED TO HAVE BEEN MEASURES THE MARKETING PROCESS WITH THE SEVEN BASIC QUESTIONS AT32 KNOWLEDGE BASED COMPANIES FROM THE COMMUNITY SAMPLED BY SATURATION. FOR STATISTICAL ANALYSIS, WAS USED CONTENT ANALYSIS METHOD. SOME IMPORTANT FINDINGS OF THE STUDY ARE: 1. TO PAY SPECIAL ATTENTION TO THE CUSTOMER AND THERE NEEDS WERE EVIDENT IN ALL STAGES OF MARKETING PROCESS 2. CHECK THE BEAHAVIER AND THOUGHTS OF CUSTOMERS AND DETERMINING MARKETING GOALS WAS BEEN MORE THROUGH FROM INTERACTION, POLL FORM AND STRONG RELATIONSHIPS WITH PERMANENT AND OLD CUSTOMERS3. IMPLEMENTATION AND ASSESSMENT OF MARKETING PROGRAMS, ACCORDING TO RESEARCH CONDUCTED, HAD WEAK EVALUATED, AND COMPANIES DOING PASSIVELY, BECAUSE THEIR PROGRAMS LIMITED TO REACTION AND CUSTOMER SASTISFACTION.4. COMPARATIVE STUDY SHOWS THAT THE USE OF GUERRILLA MARKETING AND DIRECT MARKETING IS MORE COMPATIBLE TO MARKETING OF NEW BORN KNOWLEDGE-BASED COMPANIES INSIDE OF COUNTRY.

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APA: Copy

Nekoeian, Hamid, khalilnejad, Shahram, & Hassanpour, Esmail. (2015). INVESTIGATION AND IDENTIFY OF MARKETING PROCESS KNOWLEDGE-BASED COMPANIES INSIDE OF IRAN. INTERNATIONAL CONFERENCE ON MODERN RESEARCH IN MANAGEMENT AND INDUSTRIAL ENGINEERING. SID. https://sid.ir/paper/933019/en

Vancouver: Copy

Nekoeian Hamid, khalilnejad Shahram, Hassanpour Esmail. INVESTIGATION AND IDENTIFY OF MARKETING PROCESS KNOWLEDGE-BASED COMPANIES INSIDE OF IRAN. 2015. Available from: https://sid.ir/paper/933019/en

IEEE: Copy

Hamid Nekoeian, Shahram khalilnejad, and Esmail Hassanpour, “INVESTIGATION AND IDENTIFY OF MARKETING PROCESS KNOWLEDGE-BASED COMPANIES INSIDE OF IRAN,” presented at the INTERNATIONAL CONFERENCE ON MODERN RESEARCH IN MANAGEMENT AND INDUSTRIAL ENGINEERING. 2015, [Online]. Available: https://sid.ir/paper/933019/en

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