THE IMPACT OF CUSTOMER KNOWLEDGE AND CUSTOMER RELATIONSHIP MANAGEMENT IN THE QUALITY OF SERVICES IN THE INSURANCE COMPANY SARMAD

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Nazeri Payam; TAJDIN ALI; Ebadi Sepideh

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING
Year:2017 | Issue:13

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Title

THE IMPACT OF CUSTOMER KNOWLEDGE AND CUSTOMER RELATIONSHIP MANAGEMENT IN THE QUALITY OF SERVICES IN THE INSURANCE COMPANY SARMAD

Author(s)

Nazeri Payam | TAJDIN ALI | Ebadi Sepideh

Keywords

CUSTOMER KNOWLEDGE. CUSTOMER RELATIONSHIP MANAGEMENT. QUALITY OF SERVICES

Abstract

THE AIM OF THIS STUDY WAS TO EVALUATE THE EFFECT OF CUSTOMER KNOWLEDGE AND CUSTOMER RELATIONSHIP MANAGEMENT IN THE QUALITY OF SERVICES IN THE SARMAD INSURANCE. THE METHOD USED IN THIS RESEARCH IS CORRELATION. THEREFORE, IN THIS STUDY, ALL MEMBERS OF THE COMMUNITY POPULATION ARE AN INSURANCE COMPANY SARMAD, 214 PEOPLE WERE RANDOMLY CHOSEN. DATA COLLECTION TOOLS INCLUDE QUESTIONNAIRE, CUSTOMER KNOWLEDGE, QUALITY OF SERVICE AND CUSTOMER RELATIONSHIP MANAGEMENT. AFTER SCORING QUESTIONNAIRE AND DATA EXTRACTION WITH SPSS AND THE EFFECT OF CUSTOMER KNOWLEDGE AND CUSTOMER RELATIONSHIP MANAGEMENT IN SERVICE QUALITY OFSARMAD INSURANCE COMPANY HAD BEEN SHOWNWITH STATISTICAL TEST.

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APA: Copy

Nazeri, Payam, TAJDIN, ALI, & Ebadi, Sepideh. (2017). THE IMPACT OF CUSTOMER KNOWLEDGE AND CUSTOMER RELATIONSHIP MANAGEMENT IN THE QUALITY OF SERVICES IN THE INSURANCE COMPANY SARMAD. INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING. SID. https://sid.ir/paper/936537/en

Vancouver: Copy

Nazeri Payam, TAJDIN ALI, Ebadi Sepideh. THE IMPACT OF CUSTOMER KNOWLEDGE AND CUSTOMER RELATIONSHIP MANAGEMENT IN THE QUALITY OF SERVICES IN THE INSURANCE COMPANY SARMAD. 2017. Available from: https://sid.ir/paper/936537/en

IEEE: Copy

Payam Nazeri, ALI TAJDIN, and Sepideh Ebadi, “THE IMPACT OF CUSTOMER KNOWLEDGE AND CUSTOMER RELATIONSHIP MANAGEMENT IN THE QUALITY OF SERVICES IN THE INSURANCE COMPANY SARMAD,” presented at the INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING. 2017, [Online]. Available: https://sid.ir/paper/936537/en

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