THE RELATIONSHIP BETWEEN ATTRACTIVENESS, BEING MULTIMEDIA AND ACCESSIBILITY OF ELECTRONIC BOOKS WITH ACADEMIC MOTIVATION

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ZARRABIAN FOROUZAN; NAGHSH SIMIN

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Seminar Paper

Paper Information

Seminar: NATIONAL CONFERENCE ON MANAGEMENT AND HUMANITIES SCIENCE RESEARCH IN IRAN
Year:2017 | Issue:3

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Title

THE RELATIONSHIP BETWEEN ATTRACTIVENESS, BEING MULTIMEDIA AND ACCESSIBILITY OF ELECTRONIC BOOKS WITH ACADEMIC MOTIVATION

Author(s)

ZARRABIAN FOROUZAN | NAGHSH SIMIN

Keywords

ATTRACTIVENESS

BEING MULTIMEDIA

ACCESSIBILITY

ELECTRONIC BOOKS

ACADEMIC MOTIVATION

Abstract

THIS STUDY WAS DONE TO INVESTIGATE THE RELATIONSHIP BETWEEN ATTRACTIVENESS, BEING MULTIMEDIA AND ACCESSIBILITY OF ELECTRONIC BOOKS WITH ACADEMIC MOTIVATION. THIS STUDY WAS AN APPLIED RESEARCH, METHODS OF DATA COLLECTION WAS QUANTITATIVE AND IT WAS DESCRIPTIVE, INTRINSICALLY (NON-EXPERIMENTAL). STATISTICAL SOCIETY HAD BEEN FORMED OF 11000 HIGH SCHOOL STUDENTS AT ESFAHAN CITY IN 2015- 2016 ACADEMIC YEAR. FINALLY, 320 STUDENTS WERE SELECTED ACCORDING TO MORGAN TABLE. THE RESEARCH INSTRUMENT HAD BEEN COMPOSED OF THREE RESEARCHER CONSTRUCTED QUESTIONNAIRE INCLUDING ATTRACTIVENESS, ACCESSIBILITY MULTIMEDIA ELEMENTS OF THE ELECTRONIC BOOKS AND LEARNING MOTIVATION. THE VALIDITY OF THE QUESTIONNAIRE WAS CONFIRMED BY TEN RELEVANT PROFESSORS AND EXPERTS. RELIABILITY OF THE QUESTIONNAIRE WAS OBTAINED BY CRONBACH'S ALPHA COEFFICIENTS 0.89, 0.92, 0.86, RESPECTIVELY. DATA ANALYSES WERE DONE BY SPSS SOFTWARE ACCORDING TO PEARSON CORRELATION AND REGRESSION METHODS. RESULTS INDICATED THAT ATTRACTIVENESS, BEING MULTIMEDIA AND ACCESSIBILITY HAD A POSITIVE AND SIGNIFICANT RELATIONSHIP WITH ACADEMIC MOTIVATION. ACCESSIBILITY HAD HIGHEST IMPORTANCE (B=0.43), WHILE THE LOWEST IMPORTANCE WERE BELONGED TO BEING MULTIMEDIA BY B, 0.23.

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APA: Copy

ZARRABIAN, FOROUZAN, & NAGHSH, SIMIN. (2017). THE RELATIONSHIP BETWEEN ATTRACTIVENESS, BEING MULTIMEDIA AND ACCESSIBILITY OF ELECTRONIC BOOKS WITH ACADEMIC MOTIVATION. NATIONAL CONFERENCE ON MANAGEMENT AND HUMANITIES SCIENCE RESEARCH (1ST INTERNATIONAL AND 3RD NATIONA. SID. https://sid.ir/paper/948141/en

Vancouver: Copy

ZARRABIAN FOROUZAN, NAGHSH SIMIN. THE RELATIONSHIP BETWEEN ATTRACTIVENESS, BEING MULTIMEDIA AND ACCESSIBILITY OF ELECTRONIC BOOKS WITH ACADEMIC MOTIVATION. 2017. Available from: https://sid.ir/paper/948141/en

IEEE: Copy

FOROUZAN ZARRABIAN, and SIMIN NAGHSH, “THE RELATIONSHIP BETWEEN ATTRACTIVENESS, BEING MULTIMEDIA AND ACCESSIBILITY OF ELECTRONIC BOOKS WITH ACADEMIC MOTIVATION,” presented at the NATIONAL CONFERENCE ON MANAGEMENT AND HUMANITIES SCIENCE RESEARCH (1ST INTERNATIONAL AND 3RD NATIONA. 2017, [Online]. Available: https://sid.ir/paper/948141/en

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