ANALYZING VISUAL FACTORS AND HOW TO PERSUADE THE AUDIENCE IN INTERNET ADVERTISEMENT (A CASE STUDY OF AGE GROUPS 15-25 AND 35-45)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

NAMJOO ABBAS; Douzali Faezeh

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON WEB RESEARCH
Year:2018 | Issue:4

Download Full-Text

View:

186

Download:

Information Seminar Paper

Title

ANALYZING VISUAL FACTORS AND HOW TO PERSUADE THE AUDIENCE IN INTERNET ADVERTISEMENT (A CASE STUDY OF AGE GROUPS 15-25 AND 35-45)

Author(s)

NAMJOO ABBAS | Douzali Faezeh

Keywords

INTERNET ADVERTISEMENT

PERSUASION

BANNER

SENDER OF MESSAGE

RECIPIENT OF MESSAGE

Abstract

THE INTERNET HAS PROVIDED AN APPROPRIATE ENVIRONMENT FOR DIRECT COMMUNICATIONS BETWEEN CONSUMERS AND PRODUCERS IN DIFFERENT PROFESSIONS. HOWEVER, THE ADVERTISEMENT POTENTIAL OF THE INTERNET HAS NOT RECEIVED THE ATTENTION IT DESERVES AND, UNLIKE WHAT IS EXPECTED, INTERNET ADVERTISEMENTS HAVE NOT BEEN ABLE TO MEET THE NEEDS OF USERS AND ADVERTISERS, WHICH CAN BE DUE TO A LACK OF KNOWLEDGE ABOUT AUDIENCES. IN THE PRESENT RESEARCH, INTERESTS OF THE AUDIENCES AND THE PERSUASIVE FACTORS INFLUENCING THEM HAVE BEEN STUDIED IN TWO DIFFERENT AGE GROUPS SO THAT BY UNDERSTANDING THEIR INTERESTS AND PREFERENCES ADVERTISEMENTS CAN BE PRODUCED THAT MAKE AUDIENCES FEEL THAT THE ADVERTISEMENTS ARE IN LINE WITH THEIR NEEDS AND INTERESTS AND THE NEEDS OF THE SENDERS AND RECIPIENTS OF MESSAGES ARE MET AS WELL. THIS STUDY WAS CONDUCTED THROUGH A QUESTIONNAIRE DISTRIBUTED AMONG 116 INTERNET USERS AGED 15-25 AND 35-45. THE RESULTS OF THIS STUDY SHOW THAT VISUAL, TEXTUAL AND COMMUNICATIVE STIMULANTS HAVE AN EFFECT ON THE ATTITUDES AND REACTIONS OF INTERNET USERS AND THESE STIMULANTS ARE DIFFERENT IN THE AGE GROUPS 15-25 AND 35-45; THEREFORE, FOR EACH GROUP A DIFFERENT WAY OF ADVERTISEMENT AND PERSUASION SHOULD BE UTILIZED SO THAT INTERNET ADVERTISEMENTS BECOME MORE EFFICIENT.

Cites

No record.

References

No record.

Cite

APA: Copy

NAMJOO, ABBAS, & Douzali, Faezeh. (2018). ANALYZING VISUAL FACTORS AND HOW TO PERSUADE THE AUDIENCE IN INTERNET ADVERTISEMENT (A CASE STUDY OF AGE GROUPS 15-25 AND 35-45). INTERNATIONAL CONFERENCE ON WEB RESEARCH. SID. https://sid.ir/paper/948831/en

Vancouver: Copy

NAMJOO ABBAS, Douzali Faezeh. ANALYZING VISUAL FACTORS AND HOW TO PERSUADE THE AUDIENCE IN INTERNET ADVERTISEMENT (A CASE STUDY OF AGE GROUPS 15-25 AND 35-45). 2018. Available from: https://sid.ir/paper/948831/en

IEEE: Copy

ABBAS NAMJOO, and Faezeh Douzali, “ANALYZING VISUAL FACTORS AND HOW TO PERSUADE THE AUDIENCE IN INTERNET ADVERTISEMENT (A CASE STUDY OF AGE GROUPS 15-25 AND 35-45),” presented at the INTERNATIONAL CONFERENCE ON WEB RESEARCH. 2018, [Online]. Available: https://sid.ir/paper/948831/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops