A MODEL FOR DISTRIBUTING THE EFFECTIVE FACTORS OF MARKETING MIX USING THE INTERPRETATIVE STRUCTURAL MODELING TECHNIQUE (ISM)

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CHERAGHALI MOHAMMAD HASSAN; MOMTAZ HOSEIN

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Seminar Paper

Paper Information

Seminar: NATIONAL CONFERENCE ON MANAGEMENT AND HUMANITIES SCIENCE RESEARCH IN IRAN
Year:2017 | Issue:4

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Title

A MODEL FOR DISTRIBUTING THE EFFECTIVE FACTORS OF MARKETING MIX USING THE INTERPRETATIVE STRUCTURAL MODELING TECHNIQUE (ISM)

Author(s)

CHERAGHALI MOHAMMAD HASSAN | MOMTAZ HOSEIN

Keywords

DECISION-MAKING STYLE

NAME AND BRAND

MARKETING MIX (PRODUCT

PRICE

PROMOTION

RETAIL)

MULTIPLE ATTRIBUTE DECISION MAKING (MADM)

TECHNIQUES INTERPRETIVE STRUCTURAL MODELING (ISM)

Abstract

EVERY CONSUMER (THE CUSTOMER) HAS A STYLE DECISIONS IN VARIOUS SITUATIONS. COMPANIES AND ORGANIZATIONS WILL BE ABLE TO FIGURE OUT HOW TO DECIDE IF YOUR CUSTOMERS. THE MAIN OBJECTIVE OF THIS STUDY WAS TO IDENTIFY THE RELATIONSHIP BETWEEN MARKETING MIX STYLES PURCHASING DECISIONS ON BRAND-SENSITIVE ANALYSIS USING INTERPRETIVE STRUCTURAL MODELING (ISM) IS. APPLIED RESEARCH METHODS AND DESCRIPTIONS. PREVIOUS STUDIES, RESEARCHERS FOUND THAT STYLE OF CUSTOMER BUYING DECISIONS (INCLUDING DECISIONS LIGHT-SENSITIVE DECISION-MAKING STYLE ENTERTAINMENT PRICE- SENSITIVE DECISION MAKING STYLE BRAND) ON BUYING FOOD IN CHAIN STORES HAVE AN IMPACT. INFORMATION FROM LIBRARY RESEARCH AND FIELD STUDY QUESTIONNAIRE COLLECTED AND EXAMINED ONLY SENSITIVE STYLE TO THE BRAND'S MARKETING MIX ON. VALIDITY AND RELIABILITY IS APPROVED. IT SHOULD BE NOTED THAT THE ANALYSIS INTERPRETIVE STRUCTURAL MODELING (ISM) IS. IN CONCLUSION, THE RESULTS SHOWED THAT THE LIGHT OF THE DECISION TO BUY; "SENSITIVE STYLE TO THE BRAND AND THE BRAND" MARKETING MIX INDEX [PROMOTION (ADVERTISING), PRICE, PRODUCT AND DISTRIBUTION (RETAIL)] HAS AN IMPACT AND PRIORITIZE IDENTIFIED IS. THE BRAND ALSO CONSIDER SENSITIVE.

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APA: Copy

CHERAGHALI, MOHAMMAD HASSAN, & MOMTAZ, HOSEIN. (2017). A MODEL FOR DISTRIBUTING THE EFFECTIVE FACTORS OF MARKETING MIX USING THE INTERPRETATIVE STRUCTURAL MODELING TECHNIQUE (ISM). NATIONAL CONFERENCE ON MANAGEMENT AND HUMANITIES SCIENCE RESEARCH (2ST INTERNATIONAL AND 4RD NATIONA. SID. https://sid.ir/paper/948857/en

Vancouver: Copy

CHERAGHALI MOHAMMAD HASSAN, MOMTAZ HOSEIN. A MODEL FOR DISTRIBUTING THE EFFECTIVE FACTORS OF MARKETING MIX USING THE INTERPRETATIVE STRUCTURAL MODELING TECHNIQUE (ISM). 2017. Available from: https://sid.ir/paper/948857/en

IEEE: Copy

MOHAMMAD HASSAN CHERAGHALI, and HOSEIN MOMTAZ, “A MODEL FOR DISTRIBUTING THE EFFECTIVE FACTORS OF MARKETING MIX USING THE INTERPRETATIVE STRUCTURAL MODELING TECHNIQUE (ISM),” presented at the NATIONAL CONFERENCE ON MANAGEMENT AND HUMANITIES SCIENCE RESEARCH (2ST INTERNATIONAL AND 4RD NATIONA. 2017, [Online]. Available: https://sid.ir/paper/948857/en

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