MODELING THE CONSTANT USE OF ELECTRONIC BANKING (CASE STUDY: BANK OF HOUSING)

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RAHMANI MAHDI; Mobarhan Rokhsareh

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Seminar Paper

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Seminar: INTERNATIONAL CONFERENCE ON WEB RESEARCH
Year:2019 | Issue:5

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Title

MODELING THE CONSTANT USE OF ELECTRONIC BANKING (CASE STUDY: BANK OF HOUSING)

Author(s)

RAHMANI MAHDI | Mobarhan Rokhsareh

Keywords

QUALITY OF SERVICE

SYSTEM QUALITY

INFORMATION QUALITY

APPROVAL

SATISFACTION

CONTINUOUS USE OF ELECTRONIC BANKING

HOUSING BANK

PARTIAL LEAST SQUARES

Abstract

THE INTENSITY OF COMPETITION IN FINANCIAL MARKETS AND THE PERCEIVED IMPORTANCE OF PROTECTING THE CUSTOMERS OF ORGANIZATIONS IN ORDER TO CREATE COMPETITIVE ADVANTAGE IS DEPENDENT ON THE GRADUAL MOVE TOWARDS THE CREATION AND MAINTENANCE OF INNOVATIVE LONG-TERM RELATIONSHIPS WITH CUSTOMERS. ACCORDING TO RESEARCHERS, ONE OF THE BEST APPROACHES THAT FINANCIAL SERVICES COMPANIES AND FINANCIAL SERVICES ARE PURSUING IS ELECTRONIC BANKING AND ITS BENEFITS. IN THIS RESEARCH, THE IMPACT OF SERVICE QUALITY, SYSTEM AND INFORMATION ON VERIFICATION, CONFIRMATION OF SATISFACTION AND SATISFACTION WITH THE CONTINUOUS USE OF ELECTRONIC BANKING HAS BEEN INVESTIGATED. THIS STUDY WAS CONDUCTED USING A DESCRIPTIVE-CORRELATIONAL STUDY DESIGN. FOR THIS PURPOSE, THE CUSTOMERS OF THE BANK OF HOUSING IN TEHRAN ARE THE STATISTICAL POPULATION THAT THE NUMBER OF CUSTOMERS IN THE HOUSING BANK IN TEHRAN IS 384 AND USING A QUESTIONNAIRE TO COLLECT CUSTOMER VIEWS. THE RELIABILITY OF ALL VARIABLES IS WITHIN ACCEPTABLE RANGE. THE LEAST SQUARES AND PLS-GRAPH SOFTWARE WERE USED TO TEST THE MODEL. THE RESULTS OF THE RESEARCH SHOWED THAT THE QUALITY OF ELECTRONIC SERVICES AS A STRONG DETERMINANT OF CUSTOMER'S APPROVAL AND SATISFACTION AND ULTIMATELY LEADS TO THE CONTINUED USE OF E-BANKING.

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APA: Copy

RAHMANI, MAHDI, & Mobarhan, Rokhsareh. (2019). MODELING THE CONSTANT USE OF ELECTRONIC BANKING (CASE STUDY: BANK OF HOUSING). INTERNATIONAL CONFERENCE ON WEB RESEARCH. SID. https://sid.ir/paper/949128/en

Vancouver: Copy

RAHMANI MAHDI, Mobarhan Rokhsareh. MODELING THE CONSTANT USE OF ELECTRONIC BANKING (CASE STUDY: BANK OF HOUSING). 2019. Available from: https://sid.ir/paper/949128/en

IEEE: Copy

MAHDI RAHMANI, and Rokhsareh Mobarhan, “MODELING THE CONSTANT USE OF ELECTRONIC BANKING (CASE STUDY: BANK OF HOUSING),” presented at the INTERNATIONAL CONFERENCE ON WEB RESEARCH. 2019, [Online]. Available: https://sid.ir/paper/949128/en

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