Evaluating and Modeling the Development of Social Media Marketing by Machine Learning

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Emami Koupaei Hamzeh; Mirfakhraddini Seyed Heydar; Hosseini Bamakan Seyed Mojtaba

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON WEB RESEARCH
Year:2020 | Issue:6

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Information Seminar Paper

Title

Evaluating and Modeling the Development of Social Media Marketing by Machine Learning

Author(s)

Emami Koupaei Hamzeh | Mirfakhraddini Seyed Heydar | Hosseini Bamakan Seyed Mojtaba

Keywords

Marketing

Social Media Marketing

Machine Learning

Data Mining

Decision Tree

Abstract

Given the growing social media presence, the content available on social media sites can have a much wider impact on users than traditional Marketing. For this reason, the purpose of this research is to identify the visual features of posts on the Travel Agency Instagram page and to discover the interest of followers from different countries in modeling to improve and develop social media Marketing. This research is an applied research in terms of purpose and is a descriptive survey in terms of data collection and analysis. The information used for conducting the research was obtained using systematic database scrolling and programming. Data analysis was performed on three groups of images with different themes and constant color spectrum. Research process based on standard CRISP-DM model and Decision Tree with CHAID algorithm is also used for modeling. The results show that the subjective nature of the posts has a positive effect on the interest or dislike of followers in different countries And the countries of Egypt and the UAE are among the valuable countries to allocate Marketing and investment funds to enhance the Agency's profitability.

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APA: Copy

Emami Koupaei, Hamzeh, Mirfakhraddini, Seyed Heydar, & Hosseini Bamakan, Seyed Mojtaba. (2020). Evaluating and Modeling the Development of Social Media Marketing by Machine Learning. INTERNATIONAL CONFERENCE ON WEB RESEARCH. SID. https://sid.ir/paper/949271/en

Vancouver: Copy

Emami Koupaei Hamzeh, Mirfakhraddini Seyed Heydar, Hosseini Bamakan Seyed Mojtaba. Evaluating and Modeling the Development of Social Media Marketing by Machine Learning. 2020. Available from: https://sid.ir/paper/949271/en

IEEE: Copy

Hamzeh Emami Koupaei, Seyed Heydar Mirfakhraddini, and Seyed Mojtaba Hosseini Bamakan, “Evaluating and Modeling the Development of Social Media Marketing by Machine Learning,” presented at the INTERNATIONAL CONFERENCE ON WEB RESEARCH. 2020, [Online]. Available: https://sid.ir/paper/949271/en

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