Investigating the Relationship between Leadership in Marketing and Knowledge Management in E-Commerce Space A Case Study of Tehran Marketing Companies

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Mohebbi Kandsari Esmaeil

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON MANAGEMENT AND INDUSTRY
Year:2021 | Issue:1

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Title

Investigating the Relationship between Leadership in Marketing and Knowledge Management in E-Commerce Space A Case Study of Tehran Marketing Companies

Author(s)

Mohebbi Kandsari Esmaeil

Keywords

e-commerce

customer trust

individual factors

corporate factors

infrastructure factors

Abstract

Review: customer trust is one of the key factors and one of the main elements of success in e-commerce. To the extent that many experts consider the key to success in e-commerce to be the establishment and establishment of a reliable and trustworthy process for the buyer. Despite this, the meaning and concept of customer trust in e-commerce and the dimensions and factors affecting it are in an aura of ambiguity. The purpose of this study is to identify the factors affecting customer trust in e-commerce in Iran Tejarat online store in Tehran in 2020. The method of research and collection of information is library and field and for this purpose a researcher-made questionnaire has been used. The statistical populations of the study are customers who have purchased electronically from Iran Tejarat e-shop, from which random sampling was done. The research hypotheses were presented in the context of individual, corporate and infrastructural factors and were examined through descriptive and inferential statistics. The results of data analysis show that except for the hypothesis related to individual factors, other research hypotheses are confirmed.

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APA: Copy

Mohebbi Kandsari, Esmaeil. (2021). Investigating the Relationship between Leadership in Marketing and Knowledge Management in E-Commerce Space A Case Study of Tehran Marketing Companies. INTERNATIONAL CONFERENCE ON MANAGEMENT AND INDUSTRY. SID. https://sid.ir/paper/949526/en

Vancouver: Copy

Mohebbi Kandsari Esmaeil. Investigating the Relationship between Leadership in Marketing and Knowledge Management in E-Commerce Space A Case Study of Tehran Marketing Companies. 2021. Available from: https://sid.ir/paper/949526/en

IEEE: Copy

Esmaeil Mohebbi Kandsari, “Investigating the Relationship between Leadership in Marketing and Knowledge Management in E-Commerce Space A Case Study of Tehran Marketing Companies,” presented at the INTERNATIONAL CONFERENCE ON MANAGEMENT AND INDUSTRY. 2021, [Online]. Available: https://sid.ir/paper/949526/en

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