Identification of influencing factors in the development of sport tourism through the media with the AIDAR advertising framework

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

ASADI ZAHRA; GHASEMI HAMID; SABONCHI REZA

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Sport Physiology and Management Investigations Year:2022 | Volume:13 | Issue:4 Page(s): 39-54

Download Full-Text

Persian Verion

View:

205

Download:

Cites:

Information Journal Paper

Title

Identification of influencing factors in the development of sport tourism through the media with the AIDAR advertising framework

Author(s)

ASADI ZAHRA | GHASEMI HAMID | SABONCHI REZA | Issue Writer Certificate

Keywords

AIDAR

Development

Mass Media

Sport Tourism

Abstract

The purpose of this study was to identify the factors influencing the Development of Sport Tourism through the media with the AIDAR advertising framework. The research method was mix (quantitative and qualitative) and sequence exploration. The statistical population for qualitative part was experts on “ sports turism and media” and for quantitative part was students in masters on sport management. Sampling in the qualitative section was purposeful sampling and reached the theoretical saturation (15 people). Sampling in quantitative section was conducted by choosing 384 people by cluster randomized with basis of Morgan’ s table. Data gathering for qualitative was semi-structured questions and in quantitative section was a questionnaire which was made by the findings of the qualtitative section. Questionnare relaiability was confirmed by Chronbakh alpha (. 89) and its face, content and construct validity were approved too. Findins showed the Media Impact Questionnaire on the Development of Sport Tourism with the AIDAR advertising framework included five components of roles in “ informant” , “ interest” , “ enthusiastic (stimulating)” , “ acting” and “ maintenance” in 41 items. The results of the study showed that from 41 items, 8 items in the role of "awareness roles", 7 items in the "Interesting roles" factor, 10 items in the role of "retaining roles", 7 items in the factor "Acting roles (buying)" and nine items were "triggering roles".

Cites

No record.

References

No record.

Cite

APA: Copy

ASADI, ZAHRA, GHASEMI, HAMID, & SABONCHI, REZA. (2022). Identification of influencing factors in the development of sport tourism through the media with the AIDAR advertising framework. SPORT PHYSIOLOGY & MANAGEMENT INVESTIGATIONS, 13(4 ), 39-54. SID. https://sid.ir/paper/950533/en

Vancouver: Copy

ASADI ZAHRA, GHASEMI HAMID, SABONCHI REZA. Identification of influencing factors in the development of sport tourism through the media with the AIDAR advertising framework. SPORT PHYSIOLOGY & MANAGEMENT INVESTIGATIONS[Internet]. 2022;13(4 ):39-54. Available from: https://sid.ir/paper/950533/en

IEEE: Copy

ZAHRA ASADI, HAMID GHASEMI, and REZA SABONCHI, “Identification of influencing factors in the development of sport tourism through the media with the AIDAR advertising framework,” SPORT PHYSIOLOGY & MANAGEMENT INVESTIGATIONS, vol. 13, no. 4 , pp. 39–54, 2022, [Online]. Available: https://sid.ir/paper/950533/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops