Role of Customer Relationship Governance in Relationship between Green Supply Chain Management and Environmental and Economic Performance of Enterprises (Case Study: Shiraz Industrial Town Companies)

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mimand mohamad Mahmoodi; Norouzi ajirloo Reza; Azizi Iman

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Journal Paper

Paper Information

Journal: JOURNAL OF ENVIRONMENTAL SCIENCE AND TECHNOLOGY Year:2021 | Volume:23 | Issue:5 (108) Page(s): 159-172

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Information Journal Paper

Title

Role of Customer Relationship Governance in Relationship between Green Supply Chain Management and Environmental and Economic Performance of Enterprises (Case Study: Shiraz Industrial Town Companies)

Author(s)

mimand mohamad Mahmoodi | Norouzi ajirloo Reza | Azizi Iman | Issue Writer Certificate

Keywords

Green Supply Chain Management

Customer Relation Governance

Corporate Environmental and Economic Performance

Abstract

Background and Objective: Communication and collaboration with customers to achieve performance improvement through Green Supply Chain Management practices are essential. This research was conducted to investigate the role of customer relationship goverance in the relationship between Green Supply Chain Management and environmental and economic performance of the company in Shiraz industrial towns. Material and Methodology: Methodologically, this research is a correlation research. To measure the variables of the research, Zhou et al. 's questionnaire was used. The statistical population of this research is all managers and experts of Shiraz industrial city. The questionnaire was distributed randomly among managers and experts of Shiraz industrial towns and 205 questionnaires were selected for statistical analysis. In order to investigate the research hypotheses using Smart-PLS software, structural equation analysis and path analysis using partial least squares (PLS) were used. According to the results of the path coefficient and t statistics, Customer relational governance correlates the relationship between Green Supply Chain Management and the company's environmental and economic performance. Also, considering the path coefficient, it can be said that the effect of Green Supply Chain Management on the environmental and economic performance of the company is positive and significant due to the mediating role of customer relationship management, since the path coefficient is positive. Discussion and Conclusion: The results of the research show that Customer relational governance moderates and mediates the relationship between Green Supply Chain Management and environmental and economic performance of the company. Therefore, the efforts of companies to utilize Green Supply Chain Management to improve their environmental and economic performance are crucial for intelligent and informed choices for the proper development of customer relationship management mechanisms.

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APA: Copy

mimand mohamad, Mahmoodi, Norouzi ajirloo, Reza, & Azizi, Iman. (2021). Role of Customer Relationship Governance in Relationship between Green Supply Chain Management and Environmental and Economic Performance of Enterprises (Case Study: Shiraz Industrial Town Companies). JOURNAL OF ENVIRONMENTAL SCIENCE AND TECHNOLOGY, 23(5 (108) ), 159-172. SID. https://sid.ir/paper/952718/en

Vancouver: Copy

mimand mohamad Mahmoodi, Norouzi ajirloo Reza, Azizi Iman. Role of Customer Relationship Governance in Relationship between Green Supply Chain Management and Environmental and Economic Performance of Enterprises (Case Study: Shiraz Industrial Town Companies). JOURNAL OF ENVIRONMENTAL SCIENCE AND TECHNOLOGY[Internet]. 2021;23(5 (108) ):159-172. Available from: https://sid.ir/paper/952718/en

IEEE: Copy

Mahmoodi mimand mohamad, Reza Norouzi ajirloo, and Iman Azizi, “Role of Customer Relationship Governance in Relationship between Green Supply Chain Management and Environmental and Economic Performance of Enterprises (Case Study: Shiraz Industrial Town Companies),” JOURNAL OF ENVIRONMENTAL SCIENCE AND TECHNOLOGY, vol. 23, no. 5 (108) , pp. 159–172, 2021, [Online]. Available: https://sid.ir/paper/952718/en

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