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Information Journal Paper

Title

The Subjective Typology of Tourists in Terms of the Meaning of Tourism Destination (Case: Shiraz City)

Pages

  233-264

Abstract

 This study aimed to identify the Subjective Typology of Tourists in terms of the Meanings of Tourism destinations in Shiraz city. This study is applied research in terms of purpose and is descriptive in terms of method. Given the purpose of this research based on identifying the Subjective Typology, the Q method was used. The statistical population of the study consisted of individuals who had at least once traveled to Shiraz. The sampling method in this study was based on Purposive sampling. Data analysis was performed using Q factor analysis. The exploratory Q factor analysis process consists of two steps: extracting the factors and then rotating them so that they can be interpreted. The findings of this study identified seven subjective types for Tourism destination Meanings in Shiraz; these types of typology were as follows: enthusiasts, collectivists, adventurers, relaxation searchers, selfreflections, differentiators, and reminders. Finally, these extracted mentalities were interpreted. This research provided a practical approach for Tourism destination managers and activists in this field and hospitality sector to segment the market based on the Meaning of Tourism destination. And then each of segment target and marketing plans design.

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  • Cite

    APA: Copy

    Khalil Nezhad, Shahram, SOLEYMANZADEH, OMID, & Koraghli, Marziyeh. (2021). The Subjective Typology of Tourists in Terms of the Meaning of Tourism Destination (Case: Shiraz City). TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), 16(53 ), 233-264. SID. https://sid.ir/paper/954857/en

    Vancouver: Copy

    Khalil Nezhad Shahram, SOLEYMANZADEH OMID, Koraghli Marziyeh. The Subjective Typology of Tourists in Terms of the Meaning of Tourism Destination (Case: Shiraz City). TOURISM MANAGEMENT STUDIES (TOURISM STUDIES)[Internet]. 2021;16(53 ):233-264. Available from: https://sid.ir/paper/954857/en

    IEEE: Copy

    Shahram Khalil Nezhad, OMID SOLEYMANZADEH, and Marziyeh Koraghli, “The Subjective Typology of Tourists in Terms of the Meaning of Tourism Destination (Case: Shiraz City),” TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), vol. 16, no. 53 , pp. 233–264, 2021, [Online]. Available: https://sid.ir/paper/954857/en

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