Elaboration of a model based on the indices of capabilities and skills of media managers and its effectiveness in advancing the macro goals of Horizon 2025

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VASHEGHANI FARAHANI MARYAM; FARHANGI ALI AKBAR; RASOULI MOHAMMAD REZA

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Journal: Rasaneh Year:2021 | Volume: | Issue: Page(s): 53-74

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Title

Elaboration of a model based on the indices of capabilities and skills of media managers and its effectiveness in advancing the macro goals of Horizon 2025

Author(s)

VASHEGHANI FARAHANI MARYAM | FARHANGI ALI AKBAR | RASOULI MOHAMMAD REZA | Issue Writer Certificate

Keywords

model

competency index

media managers

capabilities and skills of media managers

effectiveness

2025 macro goals

Abstract

The media is one of the powerful tools of development and media management help to achieves this objective. In this research work, the model of competency indices and skills of media managers and its effectiveness in advancing the macro goals of Horizon 2025 have been studied. This is an applied study and in terms of research method, is qualitative with a data-based approach. The statistical population of this research is managers and experts in the field of media who have been selected by snowball and purposeful method. Interviews with participants continued until the theoretical saturation was obtained, and this was achieved in 12 interviews. Three stages of coding (open, axial and selective) and powerful MAXQDA2018 software were used to analyze the research data. The results show that the ability of media managers includes four categories of capabilities: macro level, micro level, organizational level and individual level. Also, the results show that the capabilities and skills of media managers and its effectiveness in advancing the macro goals of Horizon 2025, consequences such as improving performance, achieving macro goals, sustainable development, increasing the audience for domestic media production, quantitative and qualitative growth, intellectual growth And it brings growth, raising public awareness, improving political relations, organizational excellence, and human resource empowerment for the media industry.

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APA: Copy

VASHEGHANI FARAHANI, MARYAM, FARHANGI, ALI AKBAR, & RASOULI, MOHAMMAD REZA. (2021). Elaboration of a model based on the indices of capabilities and skills of media managers and its effectiveness in advancing the macro goals of Horizon 2025. RASANEH, 32(4 ), 53-74. SID. https://sid.ir/paper/955022/en

Vancouver: Copy

VASHEGHANI FARAHANI MARYAM, FARHANGI ALI AKBAR, RASOULI MOHAMMAD REZA. Elaboration of a model based on the indices of capabilities and skills of media managers and its effectiveness in advancing the macro goals of Horizon 2025. RASANEH[Internet]. 2021;32(4 ):53-74. Available from: https://sid.ir/paper/955022/en

IEEE: Copy

MARYAM VASHEGHANI FARAHANI, ALI AKBAR FARHANGI, and MOHAMMAD REZA RASOULI, “Elaboration of a model based on the indices of capabilities and skills of media managers and its effectiveness in advancing the macro goals of Horizon 2025,” RASANEH, vol. 32, no. 4 , pp. 53–74, 2021, [Online]. Available: https://sid.ir/paper/955022/en

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