Visual Representation of Culture in a Locally Developed EFL Series

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Mofidi Mahdieh; Hashemi Mohammad R.

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Journal Paper

Paper Information

Journal: Journal of English Language Teaching and Learning Year:2019 | Volume:11 | Issue:23 Page(s): 157-187

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Information Journal Paper

Title

Visual Representation of Culture in a Locally Developed EFL Series

Author(s)

Mofidi Mahdieh | Hashemi Mohammad R. | Issue Writer Certificate

Keywords

ACT series

Culture

Intercultural communicative competence

Materials analysis

Visuals

Abstract

The purpose of the current study was to investigate Culture representation in ACT series, a recently developed EFL textbook by Iran Language Institute, with a focus on the Visuals. Two models were taken into account for content analysis: Cortazzi and Jin (1990) to investigate the type of Culture (i. e., source, target, & international) and Adaskou, Britten, and Fahsi (1999) to investigate the dimension of Culture (aesthetic & sociological). Analysis of 1581 Visuals indicated that textbook developers have placed a high value on presenting international and source Cultures while target Culture has received comparatively little attention to fulfill the mission for which the series was developed. Additionally, as of the two dimensions of Culture, Visuals representing the sociological dimension of Culture outnumbered those manifesting the aesthetic dimension. To conclude, it can be claimed that ACT series can be beneficial in promoting intercultural awareness among its audience and providing the learners with an opportunity to communicate their cultural and national identity with other bilingual speakers of English. The study ends with some future lines of research for the interested researcher.

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APA: Copy

Mofidi, Mahdieh, & Hashemi, Mohammad R.. (2019). Visual Representation of Culture in a Locally Developed EFL Series. JOURNAL OF ENGLISH LANGUAGE TEACHING AND LEARNING, 11(23), 157-187. SID. https://sid.ir/paper/976046/en

Vancouver: Copy

Mofidi Mahdieh, Hashemi Mohammad R.. Visual Representation of Culture in a Locally Developed EFL Series. JOURNAL OF ENGLISH LANGUAGE TEACHING AND LEARNING[Internet]. 2019;11(23):157-187. Available from: https://sid.ir/paper/976046/en

IEEE: Copy

Mahdieh Mofidi, and Mohammad R. Hashemi, “Visual Representation of Culture in a Locally Developed EFL Series,” JOURNAL OF ENGLISH LANGUAGE TEACHING AND LEARNING, vol. 11, no. 23, pp. 157–187, 2019, [Online]. Available: https://sid.ir/paper/976046/en

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