The role of Green perceived value on the attitude towards green products and the intention to buy the consumer

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TOULABI ZEINAB; Arvaneh Marjan; Shojaeian Pari

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF ENVIRONMENTAL EDUCATION AND SUSTAINABLE DEVELOPMENT Year:2021 | Volume:9 | Issue:3 Page(s): 81-98

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Title

The role of Green perceived value on the attitude towards green products and the intention to buy the consumer

Author(s)

TOULABI ZEINAB | Arvaneh Marjan | Shojaeian Pari | Issue Writer Certificate

Keywords

Green Perceived Value

consumer attitude

Purchase Intent

Green Products

Consumers' Intention of Buying

Abstract

Increasing concern and increasing attention to public health and environmental issues have led to the emergence and importance of the concept of Green Products. Given the importance of environmental issues among consumers, it seems necessary to examine the factors affecting their attitudes and intentions to buy Green Products. Consumers' intention to buy refers to an attitude toward Green Products to meet the needs of the environment; Which is formed under the influence of perceived green value. Therefore, the present study has aimed at the general role of the value of perceived green in the attitude towards Green Products and explaining the formation of consumer intentions. This research is in the field of cross-sectional research in terms of practical purpose and in terms of method and time interval of data collection. Consumers of Green Products in Khorramabad's chain stores (Ofogh korosh, Etka, Shahrovand, Refah, Haft) were selected as the statistical population. Multi-stage cluster sampling was performed in 4 main points of Khorramabad city and finally 360 questionnaires were completed. The main research tool was a questionnaire whose validity was measured by a group of experts and confirmatory factor loads, and the reliability of its variables was confirmed by Cronbach's alpha coefficient (α > 0. 7). Data analysis in this study was performed with spss22 and smart pls3 statistical software. The research findings indicate the positive and significant role of Green Perceived Value and its components include functional value, conditional value, social value and emotional value in the attitude towards buying Green Products and the intention to buy the consumer.

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APA: Copy

TOULABI, ZEINAB, Arvaneh, Marjan, & Shojaeian, Pari. (2021). The role of Green perceived value on the attitude towards green products and the intention to buy the consumer. JOURNAL OF ENVIRONMENTAL EDUCATION AND SUSTAINABLE DEVELOPMENT, 9(3 ), 81-98. SID. https://sid.ir/paper/976493/en

Vancouver: Copy

TOULABI ZEINAB, Arvaneh Marjan, Shojaeian Pari. The role of Green perceived value on the attitude towards green products and the intention to buy the consumer. JOURNAL OF ENVIRONMENTAL EDUCATION AND SUSTAINABLE DEVELOPMENT[Internet]. 2021;9(3 ):81-98. Available from: https://sid.ir/paper/976493/en

IEEE: Copy

ZEINAB TOULABI, Marjan Arvaneh, and Pari Shojaeian, “The role of Green perceived value on the attitude towards green products and the intention to buy the consumer,” JOURNAL OF ENVIRONMENTAL EDUCATION AND SUSTAINABLE DEVELOPMENT, vol. 9, no. 3 , pp. 81–98, 2021, [Online]. Available: https://sid.ir/paper/976493/en

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