The Relationship between Media Knowledge Management and Literacy with Controlling the Learning Dimensions of Media Organizations,

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Asemannasab Behzad; GHADAMI MOHSEN; Azizabadi Farahani Fatemeh

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Journal Paper

Paper Information

Journal: JOURNAL OF CULTURAL MANAGEMENT Year:2021 | Volume:14 | Issue:53 Page(s): 107-122

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Information Journal Paper

Title

The Relationship between Media Knowledge Management and Literacy with Controlling the Learning Dimensions of Media Organizations, "Case Study of Radio and Television"

Author(s)

Asemannasab Behzad | GHADAMI MOHSEN | Azizabadi Farahani Fatemeh

Keywords

knowledge management

Media literacy

media organizations

radio and television

Organizational Learning

Abstract

Introduction & Objective: Due to the developments in the world and the transition from the information society and entering the era of knowledge society, increasing Media literacy of employees with learning dimensions is one of the requirements of media organizations to achieve a knowledge-based society. In this regard, knowledge management has emerged and the question has been raised as to what organization the learning organization has and what characteristics it has. Therefore, the present study was conducted to investigate the relationship between knowledge management and Media literacy based on learning dimensions in media organizations (radio and television) with controlling the dimensions of learning in the organization by field survey method with descriptive correlation analysis. Methods: The statistical sample of this research was 162 employees of Network 4. These samples were randomly selected from the list of employees working in this network. The questionnaires used were a combination of standard and researcher-made questionnaires in three components of the research title. Findings: The studied components are knowledge management, Media literacy and Organizational Learning; The reliability of the instrument was obtained using Cronbach's alpha calculated for the mentioned components in the value of 0. 9218. Data were analyzed using descriptive and inferential statistical methods. Components of knowledge management, Media literacy and control of Organizational Learning in the national media There is a significant relationship at the level of 1%. Conclusion: There is a direct and significant relationship between knowledge management and Media literacy; In such a way that the application of knowledge management in the national media has increased Media literacy according to the dimensions of Organizational Learning in the radio and television organization.

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APA: Copy

Asemannasab, Behzad, GHADAMI, MOHSEN, & Azizabadi Farahani, Fatemeh. (2021). The Relationship between Media Knowledge Management and Literacy with Controlling the Learning Dimensions of Media Organizations, "Case Study of Radio and Television". JOURNAL OF CULTURAL MANAGEMENT, 14(53 ), 107-122. SID. https://sid.ir/paper/977050/en

Vancouver: Copy

Asemannasab Behzad, GHADAMI MOHSEN, Azizabadi Farahani Fatemeh. The Relationship between Media Knowledge Management and Literacy with Controlling the Learning Dimensions of Media Organizations, "Case Study of Radio and Television". JOURNAL OF CULTURAL MANAGEMENT[Internet]. 2021;14(53 ):107-122. Available from: https://sid.ir/paper/977050/en

IEEE: Copy

Behzad Asemannasab, MOHSEN GHADAMI, and Fatemeh Azizabadi Farahani, “The Relationship between Media Knowledge Management and Literacy with Controlling the Learning Dimensions of Media Organizations, "Case Study of Radio and Television",” JOURNAL OF CULTURAL MANAGEMENT, vol. 14, no. 53 , pp. 107–122, 2021, [Online]. Available: https://sid.ir/paper/977050/en

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