INTERNATIONAL CONFERENCE ON NEW IDEAS IN MANAGEMENT ECONOMICS AND ACCOUNTING | Year:2016 | دوره:1 |Papers Count:5

PURPOSE: THE PAPER AIMS TO ADOPT ES-QUAL MODEL IN STOCK MARKET AND ANALYZING AND RANKING FACTORS AFFECTING ONLINE TRADING QUALITY FROM THE PERCEPTION OF E-INVESTORS IN CAPITAL MARKET.DESIGN/ METHODOLOGY/ APPROACH: THIS RESEARCH ADOPTS THE DIMENSIONS OF ELECTRONIC SERVICE QUALITY BASED ON E-S-QUAL CONCEPT TO VALIDATE A FRAMEWORK FOR E-STOCK TRADING AND ALSO RANKS AFFECTED FACTORS BY APPLYING FUZZY TOPSIS TECHNIC. E-INVESTORS (ONLINE TRADERS) AS E-SERVICES USERS TARGETS FOR EMPIRICAL STUDIES.FINDING: THE RESULTS REVEALED THAT THERE ARE POSITIVE AND MEANINGFUL RELATIONSHIPS BETWEEN FACTORS AND ELECTRONIC SERVICE QUALITY AND WITH RESULTS THROUGH FUZZY TOPSIS METHOD FOR RANKING SUB CRITERIA, ENABLES USERS TO SEARCH WHAT THEY NEED", "COMPLETE TRANSACTION QUICKLY", "PROTECTION OF USERS’ PERSONAL INFORMATION" ARE MORE IMPORTANT THAN OTHERS FOR E-INVESTORS IN STOCK MARKET.ORIGINALITY/ VALUE: THIS STUDY IS AMONG THE FIRST ATTEMPTS TO PROVIDE MEASUREMENT IN ACCORDANCE WITH INVESTORS’ PERCEPTIONS FOR ONLINE TRADING SYSTEM PROVIDERS AND DESIGNERS, TO ACHIEVE SUITABLE COMPETITIVE ADVANTAGES WITH IMPROVING THE QUALITY OF E-SERVICES AND DEVELOP NEW E-SERVICES.

THE MAIN QUESTION OF THIS STUDY IS WHY DESPITE THE CAPACITY OF CITY OF TEHRAN, ESPECIALLY THE POTENTIAL AND CAPABILITY OF URBAN TOURISM INDUSTRY IN SHEMIRANAT, THERE ARE WEAKNESSES IN THIS AREA AND IT IS LOWLY WELCOMED BY THE TOURISTS. THE MAIN RESEARCH QUESTION IS WHETHER THE LAW AND LEGISLATION AFFECT THE DEVELOPMENT OF URBAN TOURISM IN SHEMIRANAT.METHODOLOGY WAS DOCUMENTARY AND SURVEY. DATA WAS COLLECTED BY NOTE TAKING, QUESTIONNAIRE AND INTERVIEW. DATA ANALYSIS WAS DONE BY RESEARCHER’S ARGUMENTS AND INFERENCES AND STATISTICAL DESCRIPTIVE AND INFERENTIAL TESTS.RESULTS SHOWED TOURISMS LAWS, ESPECIALLY THOSE ABOUT FOREIGN TOURISTS, PLAY A DECISIVE ROLE IN TOURISM DEVELOPMENT. THREE FACTORS OF ACCOMMODATION AND COMFORT, CULTURAL, AND LEGAL FACTORS WERE KEY FACTORS RELATED TO URBAN TOURISM, WHICH SHOULD BE FOCUS OF SERIOUS ATTENTION IN URBAN MANAGEMENT PLANNING.

DRAWING ON CONSUMER BEHAVIOR AND SERVICE MARKETING LITERATURE, SERVICE RECOVERY STRATEGY NEEDS INVESTIGATION TO BETTER UNDERSTAND THE CUSTOMER’S RESPONSES. IN PARTICULAR, IT IS NECESSARY TO INVESTIGATE THE FACTORS THAT MAY INFLUENCE CUSTOMERS’ PERCEPTIONS OF THE RECOVERY PROCESS, THIS PAPER AIMS TO PROPOSE A FRAMEWORK TO FURTHER INVESTIGATE IN AREA OF RECOVERY SATISFACTION AND PROPOSES A MODEL TO EXAMINE THE EFFECTS OF INTERNATIONAL JUSTICE ON RECOVERY SATISFACTION AND ITS RELATION TO AFFECTIVE COMMITMENT. IT CONTRIBUTES TO THE LITERATURE AS IT CONSIDERS RECOVERY SATISFACTION AS MEDIATOR FOR THE RELATIONSHIP BETWEEN INTERACTIONAL JUSTICE AND AFFECTIVE COMMITMENT. THIS WILL HELP RESEARCHERS TO DEVELOP THEIR MODEL AND INVESTIGATE MORE IN TERMS OF INTERACTIONAL JUSTICE AND RECOVERY SATISFACTION WITH IN TURN HELPS SERVICE COMPANIES TO BUILT EFFECTIVE STRATEGIES TO GAIN RECOVERY SATISFACTION.

IN MOST ORGANIZATIONS, DESPITE HEAVY INVESTMENT IN USING THE ICT, DEVELOPMENT AND PENETRATION OF ITS WIDE APPLICATIONS MOVES ON SLOWLY, HOWEVER, THE MAIN REASONS FOR SUCH A PROBLEM CAN BE THE LACK OF CORRECT UNDERSTANDING OF HOW TO INVEST, THE ORGANIZATION’S UNWILLINGNESS TO ADOPT THE INFORMATION TECHNOLOGY, THE ORGANIZATIONAL INFLEXIBILITY AGAINST CHANGES EMENATING FROM IT, AND ALSO INADEQUATE RECOGNITION OF THE STATE OF THE ORGANIZATIONS’ E-READINESS.THERE ARE DIFFERENT MODELS OF THE E-COMMERCE READINESS ASSESSMENT THAT HAVE PRESENTED DIFFERENT INDEXES AND METHODS OF ASSESSING THE RATE OF READINESS. THE EXISTENCE OF THE E-COMMERCE READINESS ASSESSMENT MODELS LEADS TO MORE ACCURATE PLANNING TO SMART ENTER INTO THE INFORMATION AGE, AND PROVIDES A GROUND FOR MONITORING THE PERFORMANCE OF VARIOUS BUSINESS SECTORS. THEREFORE, WITH RESPECT TO THE NECESSITY OF THE ABOVE-MENTIONED TOPIC, IN THIS STUDY, A REVIEW OF THE LITERATURE ON THE SUBJECT IS CONDUCTED SO AS TO IDENTIFY, EXAMINE, AND COMPARE ITS VARIOUS MODELS IN SMALL AND MEDIUM ENTERPRISES.

THE MAIN OBJECTIVE OF THIS RESEARCH IS TO STUDY THE IMPACT OF LAW AND REGULATIONS ON THE DEVELOPMENT OF URBAN TOURISM IN SHEMIRANAT METROPOLITAN AREA AND TO ANALYZE SOURCES RELATED TO THE STUDY PROVIDING DOCUMENTS NEEDED TO VERIFY THE CORRELATION BETWEEN THESE TWO VARIABLES. THE METHOD IS DESCRIPTIVE-INFERENCE IN TERMS OF THE NATURE. DATA COLLECTION WAS DONE BY DOCUMENTARY AND FIELD METHODS BY MEANS OF OBSERVATION AND NOTE TAKING AS WELL AS QUESTIONNAIRE AND INTERVIEW. HAVING CLASSIFIED DATA, TO STUDY THE RELATIONSHIP BETWEEN LAW AND REGULATIONS AND THE TOURISM INDUSTRY, GIVEN REASONING AND ANALYSIS OF RESEARCHER AND DESCRIPTIVE AND INFERENTIAL STATISTICS, DESCRIBING LEGAL BARRIERS AND CONSEQUENCES THEREOF, GENERAL RESULTS IN DOCUMENTARY PART SHOWED THAT LACK OF LEGAL AUTHORITY TO DEAL WITH THIS, LACK OF REGULATIONS AND GUIDELINES NECESSARY TO GOOD GOVERNANCE AND SERVICE DELIVERY, LACK OF PROPER OPERATION OF THE HUGE AMOUNT OF HISTORICAL, CULTURAL, NATURAL WORKS, NON-CREATION OF GOOD MEANS FOR INVESTMENT, THE SECURITY APPROACH TO THE ISSUE OF TOURISM, WORN INSTALLATIONS AND EQUIPMENT OF TOURISM, CROSS-BORDER MEDIA ADVERTISING WEAKNESS, LACK OF FORMATION OF THE TOURISM MARKET, ARE OBSTACLES TO TOURISM DEVELOPMENT. THE RESULTS OF THE FIELD SURVEY SHOWED THAT THREE FACTORS, NAMELY THREE OBSTACLES TO TOURISM DEVELOPMENT "BARRIERS OF RESIDENCE AND COMFORT," EXPLAINS 20.08% OF THE VARIANCE OF ALL VARIABLES. "CULTURAL BARRIERS" ACCOUNTED FOR 33.60% OF THE TOTAL VARIANCE, AND "LEGAL BARRIERS" 20.11% OF THE TOTAL VARIANCE. ALL THREE FACTORS WERE OF IMPORTANCE IN THE RELATIONSHIP BETWEEN STATUTORY AND LEGAL OBSTACLES TO TOURISM AND ITS DEVELOPMENT, AND A TOTAL OF 73.79% OF THE VARIANCE WAS EXPLAINED BY THEM. THIS SUGGESTS THAT THE INDUSTRY SHOULD BE DEVELOPED TO ATTRACT TOURISTS AND TONING DOWN THOSE BARRIERS.