RANKING OF ES-QUAL FACTORS FROM E-INVESTORS’ PERCEPTIONS IN CAPITAL MARKET

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Koushan Neda; Rondan Cataluna Javier; Verdet Antonio Pelaez

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON NEW IDEAS IN MANAGEMENT ECONOMICS AND ACCOUNTING
Year:2016 | Issue:1

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Title

RANKING OF ES-QUAL FACTORS FROM E-INVESTORS’ PERCEPTIONS IN CAPITAL MARKET

Author(s)

Koushan Neda | Rondan Cataluna Javier | Verdet Antonio Pelaez

Keywords

ELECTRONIC SERVICE QUALITY

ONLINE TRADING

STOCK & EXCHANGE MARKET

FUZZY TOPSIS

Abstract

PURPOSE: THE PAPER AIMS TO ADOPT ES-QUAL MODEL IN STOCK MARKET AND ANALYZING AND RANKING FACTORS AFFECTING ONLINE TRADING QUALITY FROM THE PERCEPTION OF E-INVESTORS IN CAPITAL MARKET.DESIGN/ METHODOLOGY/ APPROACH: THIS RESEARCH ADOPTS THE DIMENSIONS OF ELECTRONIC SERVICE QUALITY BASED ON E-S-QUAL CONCEPT TO VALIDATE A FRAMEWORK FOR E-STOCK TRADING AND ALSO RANKS AFFECTED FACTORS BY APPLYING FUZZY TOPSIS TECHNIC. E-INVESTORS (ONLINE TRADERS) AS E-SERVICES USERS TARGETS FOR EMPIRICAL STUDIES.FINDING: THE RESULTS REVEALED THAT THERE ARE POSITIVE AND MEANINGFUL RELATIONSHIPS BETWEEN FACTORS AND ELECTRONIC SERVICE QUALITY AND WITH RESULTS THROUGH FUZZY TOPSIS METHOD FOR RANKING SUB CRITERIA, ENABLES USERS TO SEARCH WHAT THEY NEED", "COMPLETE TRANSACTION QUICKLY", "PROTECTION OF USERS’ PERSONAL INFORMATION" ARE MORE IMPORTANT THAN OTHERS FOR E-INVESTORS IN STOCK MARKET.ORIGINALITY/ VALUE: THIS STUDY IS AMONG THE FIRST ATTEMPTS TO PROVIDE MEASUREMENT IN ACCORDANCE WITH INVESTORS’ PERCEPTIONS FOR ONLINE TRADING SYSTEM PROVIDERS AND DESIGNERS, TO ACHIEVE SUITABLE COMPETITIVE ADVANTAGES WITH IMPROVING THE QUALITY OF E-SERVICES AND DEVELOP NEW E-SERVICES.

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APA: Copy

Koushan, Neda, Rondan Cataluna, Javier, & Verdet, Antonio Pelaez. (2016). RANKING OF ES-QUAL FACTORS FROM E-INVESTORS’ PERCEPTIONS IN CAPITAL MARKET. INTERNATIONAL CONFERENCE ON NEW IDEAS IN MANAGEMENT ECONOMICS AND ACCOUNTING. SID. https://sid.ir/paper/928134/en

Vancouver: Copy

Koushan Neda, Rondan Cataluna Javier, Verdet Antonio Pelaez. RANKING OF ES-QUAL FACTORS FROM E-INVESTORS’ PERCEPTIONS IN CAPITAL MARKET. 2016. Available from: https://sid.ir/paper/928134/en

IEEE: Copy

Neda Koushan, Javier Rondan Cataluna, and Antonio Pelaez Verdet, “RANKING OF ES-QUAL FACTORS FROM E-INVESTORS’ PERCEPTIONS IN CAPITAL MARKET,” presented at the INTERNATIONAL CONFERENCE ON NEW IDEAS IN MANAGEMENT ECONOMICS AND ACCOUNTING. 2016, [Online]. Available: https://sid.ir/paper/928134/en

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