Historical and ancient area of booyeh village is located in AMLASH city (guilan province).This area has ancient and historical phenomena and old tombs of the iron age of one and two in addition to the natural attractions. Probe teams have been discovered numerous antiquities such as, decorative jewelry, pottery and metal containers. Housing architecture and the village cultural attractions has increased the attractive of this area for tourists. Moreover, booyeh village in terms of having the ability of ecotourism (nature guides) and historical-cultural tourism is simultaneously as a unique model. Assess the feasibility of building the museum site requires basic information such as anthropology, climatology geology, soil, landscape, and other parameters. For this purpose, collecting many of detailed information was carried out in the form of specialized teams of field and survey. Then the thematic maps based on Geographic Information System (GIS) was produced from the range and Finally, along with basic information and spatial analysis, construction possibility of site - museum were performed using the SWOT model. In this study, two separate questionnaires were developed to obtain the opinions of 45 experts, responses was setting according to the spectrum of 5 stratified of Likert from lowest to the highest, The significance of the weaknesses, strengths, opportunities and threats of the current situation in a questionnaire and the rate of situation of the study area were completed in the form of other questionnaire. After normalizing the weights average, results was multiplied in average of scores and the average of weight scores were calculated. The highest total of weight score was obtained 54/38 for WO strategy and SWOT model proposed external growth strategy in this study. At last, also proposals were presented based on the development of growth from outside focus on construction of the site of the museum in terms of economic, employment, security, cultural, social and health - environment.