The purpose of this study is conducted marketing strategy using a combination of ANP and TOPSIS decision-making approaches using a five-step algorithm in Preferred and normal hotels at the center of Khuzestan, Tehran, Isfahan provinces. First, using network analysis process, the weights associated with several indicators are identified and further evaluated using TOPSIS approach to prioritize marketing strategies are explored. In this research competitive marketing strategies provided by the Porter's cost leadership, differentiation and focus have been applied. Criteria provided by the HoliCustomer linking capabilities(CLC), Managerial capabilities(MC), Market innovation capabilities (MIC), Human resource assets(HRA) and Reputational assets (RA) were selected as indicators in this study. The structure that offered this article was understandable easily and can be implemented by experts of hotel industry and other industries for determining the most suitable marketing strategy. After paired comparison data analysis approach and the approach of ANP Super Decisions software and TOPSIS procedure, human assets index(HRA) and the differentiation strategy(DS)had the highest priority.