Kinds of advertising in communication world showing new image of life style. any advertisement have a economic message that based upon highly consumption and many social-cultural message. goods and symbols that showing from advertisement have a different meaning for human. In this research after examining of previous studies and existing theories, to explain the concept of advertisement on life style, The theory of sociology, economic, psychology, political, marketing and communication have been used, but no single theory can account for all sorts of life style. The method of the study is surveying, and sampling at first is cluster and second is systematic random sampling in which 380 Questionnaire were given to the questionnaire used include 74 questions. The statistical analysis are in consequential. In this research life style is value, behaviors That have a solidarity centrism, the test between effects advertising and, economical, social, cultural, biological, psychics (conspicuous consumption, social distinction, modern thinking, type of food, mental conflict) showed a positive meaningful relation. The test between effects advertising and Political passivity don't showed a significant relation.