CULTURE OF COMMUNICATION
Year:2012 | Volume:1 | Issue:4|Papers Count:8

In different organizations, especially media outlets, management shoulders numerous responsibilities, one of the most important of which is “monitoring”. In such organizations, prospects, strategies and goals are specified, and the timing, costs and means required to achieve them are crystallized through meticulous planning. Nonetheless, how can one rest assured that activities will be performed as planned, and objectives accomplished as managers wish?This will not happen without precise, constant and scientific monitoring. Therefore, monitoring plays a vital role as the final step in the line of managerial duties, and how it is implemented can affect all other responsibilities of a manager. This article deals with the “nature of monitoring”, “how it differs in media and non-media organizations”, “monitoring of news and political programs”, “similarities and differences between monitoring and evaluation”, and “standards and models of monitoring and evaluation”.

This research examines literary information flow among 1081 nodes and 32340 ties selected from 49212 nodes and 163169 ties sampled using cluster comprehensive snowball sampling method from Persian users of Facebook online social network. The research utilized measurements and formulas of social network analysis (SNA). In addition, it specified major influential users and ties, and visualized the network relations graph and measured degree centrality, betweenness centrality, closeness centrality, eigenvector centrality, density, diameter, average geodesic distance, page rank, and clustering coefficient.This study carried out in 2012. It was the first study on this field in Iran that made use of social network analysis method in Facebook online social network, also it was the first research using social network analysis method to analyze more than 150000 ties in Iran.

The present research has been performed for considering the factors of the audience's welcoming Ghahveye Talkh serial. The statistical society of the research consists of 400 of people who watch 30 episode (minimum) of this serial. We divide Tehran to 4 parts, north, south, east, west with using multistage cluster sampling. then we select 200 women and 200 men with using quota sampling. The prepared questionnaire of this research consists of twenty three closed questions and one open question. The amount of alpha factor for evaluation is 0.79 which enjoys stability.The analysis of data has been performed in two descriptive and inferential levels. The results obtained suggest that there aren't any relation among the genre of comedy, film director's reputation, the reputation of some actors from serial and Tehrani citizen's welcoming the serial.Findings shows That there are relation between individual characteristics of Tehrani citizens (age, education, marital status and gender) and their interest to the serial.

The present research paper aims to study the cultural and conversational appropriateness through comparing cultural conversations in popular and elitist movies. This paper is within qualitative methods of content analysis which employs conventional concepts and indices in conversational and sociological studies. The purposeful sampling is used as the research's sampling method which is the main sampling method in conversation analysis. In doing so, five elitist movies (a Time for Drunken Horses, Children of Heaven, Gilane, Offside, and Under the Moonlight) and five popular movies (Marde Avazi, Hemlock, Kolah Ghermezi and Sarvenaz, Khaharan-e Gharib, and Marmoolak) were selected and compared. Popular and elitist movies could be distinguished by studying and evaluating audiences and customers of different movies.Popular ones are those which are received by “the general public” and especially medium and lower classes. Also, they should be blockbuster movies otherwise they could not be ranked as “popular”. Therefore, the sales index is selected as the most suitable index for popular and publicly-received movies. Elitist movies are associated with high tastes and cultural classes with higher education levels. Thus, movies winning several awards in international film festivals are selected as elitist movies.These awards indicate the high artistic value of a movie which is the most important trait of an elitist movie.It is concluded that in regards to story roles in popular and elitist movies, unlike the depicted story environments, there is an obvious difference between elitist and popular movies of the research's sample. However, considering the studied time period (1996-2006), in regards to story roles, a change of attitude is observable in Iranian film industry, that is, the country's movies have gradually shifted from a closed structure to an open structure. Therefore, a relativist cultural discourse could be seen in popular and elitist movies.

The purpose of this survey is the comparison of national press Iran- Hamshahri-Jomhhori Islami in reflection of the message and news related to women week during years (1384-1386). The news related to women week have been mentioned from aspects of content of published subjects, origin of the subjects, nature of the subjects, news style, news values and elements, news bias, news source, event zone, origin, photo application, photo type. Content analysis is the method which has been used in this survey. So regarding the issue, in this survey, for 12 days the stuffs have been chosen according to all reckoning method during years (1384 to 1386) and all the subjects about woman in these newspapers during the woman week have been studied and compared. This research showed that all newspapers in this survey have the same approach except on the content of the published subjects during the women's week.

This paper discusses the impact of education on students’ cultural self belief (a random study from social science field).The primary objective of this research is to investigate the effect of studying social sciences on the cultural self belief of students.The frame work of this research is based on the theories of Emile Durkheim and Talcott Parsons. The research method used is of a survey type by collecting the opinion of students of the field through a questionnaire. The statistical group consisted of M.A students studying social sciences at Azad university-Tehran central unit.The findings indicate that increasing the knowledge and understanding of students about their national culture and scholars as well as adoption of religious and cultural values by students would increase their self belief. It was also concluded that no relation can be established between students’ gender and his/her self belief. There was also no relation between students’ field of study and students’ cultural self belief.

This research deal with the study of organizational communication effect on formation and attracting employee's social capital (employees of the Bureau of Media Studies and Planning). The study is also measuring correlation between the amount of using organizational communication and social capital and also its dimensions such as social confidence, social participation and etc.This research is applied and sectional. For data collection the survey method and the questionnaire technique. have been used. Since the statistie cal population of the research is all employees in office (80 persons), so the sample is not required. Chronbach alpha coefficient calculated for independent variable and dependent variable and its dimensions indicated a high level of correlation among the buoys or desired validity of the research tools.The finding indicated that there is a relationship among educational level, emplayees, experience and social capital. Also, there is a direct relationship between the independent variable, amount of using organizational communication and social capital and its dimensions (social confidence and social participation).

Local publications are the group of the media in the new world media which inform and convey the message with numbers of new and old media. In this new media environment, their activities depend on observing some content and technical indices. However, different criteria can be used to extract the parameters of these publications. The indicators used in this article were drawn from two concepts of being local and the nature of media of these publications which are related to content indices. So Compliance rate of these indicators in Kurdistan local publications was studied and the data was extracted from Sirvan and Ashti weekly by content analysis method.