Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Issue Information

Archive

Year

Volume(Issue)

Issues

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Issue Info: 
  • Year: 

    2017
  • Volume: 

    8
  • Issue: 

    40
  • Pages: 

    17-38
Measures: 
  • Citations: 

    0
  • Views: 

    1159
  • Downloads: 

    0
Abstract: 

The purpose of this study is to clarify the role of TV in development of public sport. This is a qualitative study using the Grounded Theory method. Data were collected through review of documents and interviews. Theoretical saturation was achieved after 21 deep and semi-structured interviews with experts and managers in sport and media fields.Categories were identified after completing the process of coding and data abstraction. Two approaches were used for content analysis of documents: the TV’s position in the public sport planning documents, and the position of public sport in national TV documents. The model was designed according to systematic model of Strauss and Corbin (1994). Inappropriate approach to public sport was identified as core phenomenon, and other categories were organized around this core phenomenon based on the paradigm model. These categories include casual conditions, contextual and intervening conditions, strategies, and consequences. Some of the casual conditions were: lack of financial appeal of public sport for TV and limited interaction between the organizations responsible for public sport and TV networks. Contextual and intervening conditions included poor performance of networks related to the field of health, not attractive public sport for television viewers, and audience tendency to watch TV for entertainment. Consequences included public sport little contribution of primetime and the restricted role of television in motivation and awareness of physical activity. Finally, arose from the data, recommendations are presented based on existing conditions.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 1159

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesDownload 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesCitation 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesRefrence 0
Issue Info: 
  • Year: 

    2017
  • Volume: 

    8
  • Issue: 

    40
  • Pages: 

    39-60
Measures: 
  • Citations: 

    0
  • Views: 

    1351
  • Downloads: 

    0
Abstract: 

In this research, we present a measurement model for barriers to development of Iran women's volleyball at the macro, middle and micro levels. The study has a descriptive and survey design. Statistical population of this study included all players, referees, and coaches (n=104) in the thirteenth season of women's volleyball league. Measurement instrument of this research is the development obstacles questionnaire (Eftekhari, 1393), which was developed through structured interviews with referees, players, and coaches of national team and adjustment and modification of some items, and was distributed among samples after verifying its validity and reliability. Finally, to analyze the research data, descriptive statistic and factor analysis were used. And to provide a measurement model, SPSS 22 and AMOS 21 software were used. Findings showed that at the macro level, "cultural" component with factor loading of 0.79, at the middle level, "talent" component with a factor loading of 0.90, and at the micro level, "poor attitude towards sports activities" with a factor loading of 0.78 were the main obstacles for women's volleyball development. According to the research, it is suggested that the sports officials and the volleyball federation take the following courses of action for the development of Iran women's volleyball: increasing national media coverage to increase participation, improving the society’s positive attitude to women's sports and paving the way for their greater participation due to high potential, comprehensive planning for improving talent identification, as well as integrated supervision on progress of talented athletes.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 1351

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesDownload 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesCitation 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesRefrence 0
Issue Info: 
  • Year: 

    2017
  • Volume: 

    8
  • Issue: 

    40
  • Pages: 

    61-78
Measures: 
  • Citations: 

    0
  • Views: 

    1192
  • Downloads: 

    0
Abstract: 

Identification of factors and criterion that facilitate the process of cultural development in athletic sport is necessary. Thus, the purpose of this study was to identify cultural development factors contributing to athletic sport. The method of the research was a mixed-method research. During the second stage, 143 experts and researchers participated in research. For data analysis, factor analysis with orthogonal rotation was used. Based on research findings, five factors were identified to be contributing to cultural development of athletic sport. These are, in order of importance, as follows: development of political culture, strengthening national-religious identity, development of economic culture, development of social culture, and development of education and technology. Also, based on factor analysis, of the three criteria of political culture factor, the criterion of meritocracy; of the four criteria of strengthening national-religious identity factor, the criterion of moral health; of the three criteria for the development of economic culture factor, the economic ethics criterion; of the four criteria for development of social culture factor, the criterion of social capital; and finally, of the five criteria for the development of education and information technology, the criterion of education and research enjoyed the highest priorities. Therefore, the development of political culture and the strengthening of national-religious identity is the first step towards the cultural development of sports, especially in athletic sport.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 1192

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesDownload 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesCitation 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesRefrence 0
Issue Info: 
  • Year: 

    2017
  • Volume: 

    8
  • Issue: 

    40
  • Pages: 

    79-96
Measures: 
  • Citations: 

    0
  • Views: 

    705
  • Downloads: 

    0
Abstract: 

The current research aims to determine the knowledge and attitude of the Premier Football League fans toward ambush marketing according to demographic characteristics. The research method was correlational and survey. The statistical population was attending spectators of Ghadir football stadium in the city of Ahvaz. A number of 236 people were selected randomly as sample. Data was collected through the researcher-made questionnaire. One-sample t test, Pearson correlation, univariate analysis of variance and regression were used for data analysis. The results showed that knowledge and attitude of spectators toward ambush marketing is suboptimal, and that spectators are indifferent to ambush marketing. Also, the results indicated that there is significant relationship only between knowledge-related ambush marketing and only in demographic variables of spectators experience and level of education. Finally, knowledge about ambush marketing can predict attitude toward ambush marketing. Results of the study can provide solutions to increase knowledge of spectators about ambush marketing through football league as well as sport clubs trademarks, and attract more financial sponsors for investment in football league.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 705

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesDownload 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesCitation 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesRefrence 0
Issue Info: 
  • Year: 

    2017
  • Volume: 

    8
  • Issue: 

    40
  • Pages: 

    97-112
Measures: 
  • Citations: 

    0
  • Views: 

    1265
  • Downloads: 

    0
Abstract: 

Today, information technology development, with the purpose of making changes and progress in the organization seems necessary. And what is important in these changes isstaff’s awareness about sources and skills or informational literacy. The aim of this study is to evaluate information technology literacy situation of staff in sport organizations. So to this end, 176 managers and 194 experts were randomly selected as sample of the study and responded to the self-made questioner about information technology literacy. To measure the face and content validity (panel of expert), construct validity (exploratory and confirmatory factor analysis), and reliability (Cronbach’s alpha) was used. Descriptive and inferential statistical (ANOVA-MANOVA- multiple regressions) were used also using (LISREL) software (Version 8.52) and SPSS (Version 17). The results revealed information technology literacy of staff of sport organizations was average. The result of MANOVA showed significant difference between micro scales of computer general literacy. So, that Information technology literacy of sport federation staffs was less than sport ministry staffs and the putty of education and physical education. Multiple regression analysis revealed full micro of computer literacy was significant forecasting for computer literacy. In finally we can say that; information technology is as one of the most important criteria for organizations. And should to proper important condition for acquainted with it and must be in priority improving of staff literacy.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 1265

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesDownload 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesCitation 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesRefrence 0
Author(s): 

TARIGHI R. | HAMIDI M. | RAJABI H.

Issue Info: 
  • Year: 

    2017
  • Volume: 

    8
  • Issue: 

    40
  • Pages: 

    113-130
Measures: 
  • Citations: 

    0
  • Views: 

    1825
  • Downloads: 

    0
Abstract: 

The goal of this study was to identify the effective factors in development of marketing in university sport of I.R. Iran. The study uses a correlatinal design, and, in view of objective, is practical. Study population consisted of 5 groups (230 people), including previous and present executive committee members, administrators of provincial committees, experts and employees of National University Sport Federation, heads and experts of departments of sport administration, and sports directors of higher education universities, including public universities, Islamic Azad University, Payam-e-Noor University, University of Applied Science and Technology, medical science universities, and some faculty members. In regard to limitation of population, sampling method is all-counting. The results showed that the confirmatory factor analysis model has the necessary fitness. The results showed that factors affecting marketing capability of National University Sports Federation of I.R. Iran were, in order of significance: management capability variables, marketing staff, marketing strategy, marketing information system, marketing organization, and branding capability. Also, marketing capability has a positive significant effect on marketing performance of National University Sports Federation. According to the results, it seems that university sport of Iran can disconnect itself from the general state budget by doing marketing activities, and holding regular and high-quality leagues in various sports and attracting sponsors could provide more funds for different parts of Iran university.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 1825

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesDownload 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesCitation 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesRefrence 0
Issue Info: 
  • Year: 

    2017
  • Volume: 

    8
  • Issue: 

    40
  • Pages: 

    131-146
Measures: 
  • Citations: 

    0
  • Views: 

    2205
  • Downloads: 

    0
Abstract: 

The purpose of this study was to invetigate the impact of consumer trust index on shopping intention mediated by mouth-to-mouth advertising. The statistical population of this study was the customers who bought from sports manufacturers. Through convenience sampling, 384 customers were included in statistical sample and a questionnaire was used for data collection. SPSS and LISREL softwares were used for data analysis. First, the utility of variables and parameters was tested by using t test, and the positive relationship between variables was confirmed using correlation and path coefficient of t test. Then, the model was tested by using LISREL software and confirmatory factor analysis and structural equation. Finally, suitability indices showed that the model is in a suitable fit. The results of this study showed that the confidence index has a significant and positive impact on customers' purchase intention and mouth-to-mouth advertising. Eventually, mouth-to-mouth advertising has a moderating effect on consumer purchase intention. In conclusion, since the company confidence index affects consumer behavior in interaction with the company and causes the long-term profitability for companies and sports manufacturers, companies should pay special attention to this matter.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 2205

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesDownload 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesCitation 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesRefrence 0
Issue Info: 
  • Year: 

    2017
  • Volume: 

    8
  • Issue: 

    40
  • Pages: 

    147-170
Measures: 
  • Citations: 

    0
  • Views: 

    760
  • Downloads: 

    0
Abstract: 

The purpose of this study was to determin the validity and reliability of a questionnaire regarding the role of advertising in youth attraction towards Taekwondo schools based on AIDA model. The statistical population included 360 young boys (aged 12–18) engaged in Taekwondo in Zanjan, of which 186 people were recruited as statistical sample. Data was collected by a researcher-made questionnaire with 20 items and 4 -components (attraction, interest, desire, and action) and was scored by a Likert-type 5-value scale. Ten academic specialists and sports experts approved the content and face validity of the questionnaire. The questionnaire reliability was determined by Cronbach’s alpha and factor analysis. The results showed that of four components of AIDA model, interest and attention components had the most and the least significant roles in youth attraction toward Taekwondo schools, respectively. Cronbach’s alpha coefficient showed that internal reliability of the questionnaire was 0.8 and that there was significant correlation between items and components. Based on these results, this questionnaire had an optimal internal reliability and goodness. Therefore, researchers can use this questionnaire in evaluating the role of advertisement in other sports.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 760

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesDownload 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesCitation 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesRefrence 0
Author(s): 

NEMATI N.

Issue Info: 
  • Year: 

    2017
  • Volume: 

    8
  • Issue: 

    40
  • Pages: 

    171-186
Measures: 
  • Citations: 

    0
  • Views: 

    732
  • Downloads: 

    0
Abstract: 

The purpose of the study was to examine the effect of social and physical environmental factors onspectator’s attendance in soccer premier league of Iran. Instrument for this study was a researcher-made tool developed using information attained from studies by Zhang and Pease (1995), Kasky (1994), and Lee (2000). Reliability of the questionnaire was determined by senior experts in the field and was confirmed by explorative factor analysis. In addition, the validity of the questionnaire was confirmed by Cronbach’s alpha (α=0.92). Statistical sample of research included 1385 spectators over 15 years of age, who were recruited through random stratified sampling. The exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM) with LISREL were used for data analysis. The results showed that social and physical environmental factors have significant relation with spectators’ desire to attend.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 732

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesDownload 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesCitation 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesRefrence 0
Author(s): 

ALAVI S.M. | KHODADADE S.

Issue Info: 
  • Year: 

    2017
  • Volume: 

    8
  • Issue: 

    40
  • Pages: 

    187-208
Measures: 
  • Citations: 

    0
  • Views: 

    1283
  • Downloads: 

    0
Abstract: 

The main purpose of this study was to investigate the effects of sport brand identification on successful extension of sport brands. In this regard, the role of such variables as brand love, brand commitment and brand loyalty towards sport brands is studied. Methodologically, this study falls into descriptive/survey category. Statistical population included all fans of Iranian football brands in Shiraz city, of which a sample of 384 individuals was selected using Cochran method. The results showed that brand identification could influence sport brand love, commitment, and loyalty. At the same time, it was determined that, of three variables of brand love, commitment and loyalty, only brand loyalty was able to influence the successful extension of sport brands. Another finding revealed that sport brand loyalty mediated two relationships: 1. between sport brand commitment and successful extension of the brand, and 2. between sport brand love and successful extension of the brand.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 1283

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesDownload 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesCitation 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesRefrence 0
telegram sharing button
whatsapp sharing button
linkedin sharing button
twitter sharing button
email sharing button
email sharing button
email sharing button
sharethis sharing button