DETERMINATION OF VALIDITY AND RELIABILITY OF QUESTIONNAIRE REGARDING THE ROLE OF ADVERTISING IN YOUTH ATTRACTION TOWARDS TAEKWONDO SCHOOLS BASED ON AIDA MODEL

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DOLATYARRI E.; POURSOLTANI H.

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Journal: SPORT MANAGEMENT REVIEW Year:2017 | Volume:8 | Issue:40 Page(s): 147-170

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Title

DETERMINATION OF VALIDITY AND RELIABILITY OF QUESTIONNAIRE REGARDING THE ROLE OF ADVERTISING IN YOUTH ATTRACTION TOWARDS TAEKWONDO SCHOOLS BASED ON AIDA MODEL

Author(s)

DOLATYARRI E. | POURSOLTANI H. | Issue Writer Certificate

Keywords

VALIDITY AND RELIABILITYQ1

ADVERTISINGQ2

YOUTH ATTRACTIONQ1

TAEKWONDO SCHOOLSQ2

Abstract

The purpose of this study was to determin the VALIDITY AND RELIABILITY of a questionnaire regarding the role of ADVERTISING in YOUTH ATTRACTION towards TAEKWONDO SCHOOLS based on AIDA model. The statistical population included 360 young boys (aged 12–18) engaged in Taekwondo in Zanjan, of which 186 people were recruited as statistical sample. Data was collected by a researcher-made questionnaire with 20 items and 4 -components (attraction, interest, desire, and action) and was scored by a Likert-type 5-value scale. Ten academic specialists and sports experts approved the content and face validity of the questionnaire. The questionnaire reliability was determined by Cronbach’s alpha and factor analysis. The results showed that of four components of AIDA model, interest and attention components had the most and the least significant roles in YOUTH ATTRACTION toward TAEKWONDO SCHOOLS, respectively. Cronbach’s alpha coefficient showed that internal reliability of the questionnaire was 0.8 and that there was significant correlation between items and components. Based on these results, this questionnaire had an optimal internal reliability and goodness. Therefore, researchers can use this questionnaire in evaluating the role of advertisement in other sports.

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APA: Copy

DOLATYARRI, E., & POURSOLTANI, H.. (2017). DETERMINATION OF VALIDITY AND RELIABILITY OF QUESTIONNAIRE REGARDING THE ROLE OF ADVERTISING IN YOUTH ATTRACTION TOWARDS TAEKWONDO SCHOOLS BASED ON AIDA MODEL. SPORT MANAGEMENT REVIEW, 8(40 ), 147-170. SID. https://sid.ir/paper/234529/en

Vancouver: Copy

DOLATYARRI E., POURSOLTANI H.. DETERMINATION OF VALIDITY AND RELIABILITY OF QUESTIONNAIRE REGARDING THE ROLE OF ADVERTISING IN YOUTH ATTRACTION TOWARDS TAEKWONDO SCHOOLS BASED ON AIDA MODEL. SPORT MANAGEMENT REVIEW[Internet]. 2017;8(40 ):147-170. Available from: https://sid.ir/paper/234529/en

IEEE: Copy

E. DOLATYARRI, and H. POURSOLTANI, “DETERMINATION OF VALIDITY AND RELIABILITY OF QUESTIONNAIRE REGARDING THE ROLE OF ADVERTISING IN YOUTH ATTRACTION TOWARDS TAEKWONDO SCHOOLS BASED ON AIDA MODEL,” SPORT MANAGEMENT REVIEW, vol. 8, no. 40 , pp. 147–170, 2017, [Online]. Available: https://sid.ir/paper/234529/en

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