For many years, political changes were determined by structural variables neglecting the role of culture in political science. In postmodern era, as Kate Nash argues, politics has become cultural due to the emergence of such subjects as politics of identity, politics of difference and the politics of social movements. Nowadays, political actors are not individuals solely recognized by political participation and voting in conventional processes. Individuals and groups choose other ways for being effective and for participating in a political affair which is mainly influenced by cultural globalization lifestyles. This article explores the effects of developments in the lifestyles in the light of cultural globalization from the perspective of consumerism concept in general form and political consumerism in the specific form on demanding political change. This study argues that global flows of capital, products, services, technology, communications and information attenuate the states control over time and place increasingly. Plural identities challenge the state rule on historical moment practicable by implementation of tradition and restructuration of national identity and if so the most important problems facing states are dynamics and rationality in compilation and application of cultural policies.