Sport Management Journal
Year:2018 | Volume:10 | Issue:1|Papers Count:10

Tourism and sport are attractive phenomena that their connection can lead to significant synergies in both domains. The aim of the current study was to find the relationships among variables of perceived quality, satisfaction and intention to revisit by Structural Equation Modeling (SEM). This study was application in terms of aims and descriptive-survey in terms of methodology. Research population consisted of sport tourists who visited Noshahr city as a sport tourism destination in 2012. 310 sport tourists were selected as the sample by convenience sampling method. The validity of the model and the relationships among research variables were verified using structural equation modeling. According to findings, tourists' perception of the quality of sport tourism destination influenced their satisfaction and positively influenced their intention to revisit that destination. The findings of this study can lead to a better understanding of behavioral mechanisms that can help provide a reliable principle to maintain and increase the sport tourists’ visit to a sport destination.

The aim of the present study was to determine the relationship between communication skills and social capital in sport organizations of Hamadan province. This research method was descriptive and survey. The population consisted of all employees of sport organizations in Hamadan province. 205 employees of sport organizations of Hamadan province were selected as the sample using cluster and stratified random sampling method. In order to collect data, the Communication Skills Questionnaire (reliability=0. 84) and Social Capital Questionnaire (reliability=0. 91) were used. To describe the data, descriptive statistics were used; to examine the effects of observed variables on latent variables, inferential statistics, simple and multiple regression and structural equation modeling were used. The results showed a good correlation between communication skills and citizenship behavior and social capital (r=0. 569, P=0. 05). Also, based on the results of structural equation modeling, communication skills affected (0. 21) the acquisition of social capital in the employees of sport organizations in Hamadan province. The results of the path analysis confirmed communication skills on social capital in the conceptual model of the study. Management and communication sciences especially organizational behavior are very beneficial to understand the views and attitudes of individuals. The necessity of recognizing and knowing communication skills and social capital and explaining their relationship in sport organizations facilitates an effective and efficient organization.

Human resources are the main resources in any organization and institution. Therefore, identification and development of human capabilities can play an important role in developing any institution. The aim of this study was to identify human capabilities and determine their development level and finally design a model of human capability development in sport which was conducted through qualitative research method with the exploratoryfundamental nature. The data were collected through snowball sampling method and based on in-depth interviews and focus groups composed of experts. According to grounded theory and constructivist approach, data were codified and analyzed. The results showed that human capabilities in sport were divided into three levels: fundamental, support and operational. The results also indicated that necessary measures should be taken in the individual, structural and contextual transformation factors to develop human capabilities in sport so that human capabilities in sport can be developed in all aspects and levels.

The aim of this study was to design and codify development strategy of local-traditional sports in Kerman province. The research method was descriptive and case study. The statistical population consisted of experts in interview and identification of strengths, weaknesses, opportunities and threats parts and all athletes, experts, referees, coaches, managers and experts in local-traditional sports in Kerman province in the distribution of questionnaires part (N=1600). As the population size was determined, the statistical sample was 210 subjects by Krejcie and Morgan Table and 193 standard questionnaires were collected. To analyze the data, descriptive and inferential statistics and SWOT analysis were used. The final score of internal factors evaluation matrix (2. 807) and external factors evaluation matrix (2. 429) showed that strategic position of local-traditional sports in Kerman province was located in the conservative region (WO).

The aim of this study was to explain the model of the effect of marketing mix elements on fans’ satisfaction and re-attendance in Tehran popular clubs of professional football league. The current study was application in terms of aim and descriptive-survey in terms of data collection. The population included all fans who had bought tickets for one of Persepolis-Esteghlal games in 2015-2016 season and attended the stadium. According to the number of items in the questionnaire, 310 subjects were considered as the sample. After the literature review, the primary model of the study was designed, a questionnaire was made based on this model and its validity was confirmed by some academic experts using factor analysis technique. After the reliability was determined, the questionnaire was distributed among the statistical population. For data analysis, correlation coefficient and SEM method were used. The results showed that marketing mix had effect coefficient (0. 44) on fans’ re-attendance and effect coefficient (0. 69) on fans’ satisfaction. Also, satisfaction effect coefficient was 0. 58 on fans’ reattendance. So, sport club managers should consider marketing mix and should promote marketing mix elements; and they should try to enhance fans’ satisfaction more and reinforce their loyalty and re-attendance.

The aim of this study was to present the gray cluster analysis model in performance measurement and ranking of sport boards. The area under investigation was Esfahan province and the statistical sample consisted of sport boards which were team sports by ball including football, volleyball, handball, basketball, rugby, and baseball (and softball). They were ranked by gray cluster analysis based on four main elements: hardware development (3 indices), sport for all development (5 indices), championship and professional sport development (6 indices), and human resources development (8 indices). The results showed that handball board was first, football board was second and basketball board was third; rugby, volleyball, and baseball boards followed respectively. Finally, research model was provided for performance measurement and ranking of sport boards by gray cluster analysis method according to the steps of this study.

The aim of this study was to examine the role of social support in sport commitment of the women participating in sport activities. The population consisted of all women who participated in sport activities in Mazandaran province. 297 women were selected as the sample. A demographic questionnaire, Social Support Questionnaire (Wax et al., 1986) and Sport Commitment Model (Scanlan, 1993) were used to collect the data after their validity and reliability were determined. Findings indicated that sport commitment had a positive and significant relationship with family support, friends’ support and others’ support. Path analysis test showed that social support factors (family support, friends’ support, others’ support) directly affected sport commitment. The section of total effect indicated that friends’ support had the largest effect on sport commitment (β =0. 38). Endogenous variables’ R-square indicated that %36 of sport commitment variance was explained by exogenous variables. Finally, the model showed a good fit to the data.

The aim of this study was to investigate the role of market orientation in business profitability of bodybuilding halls in Kermanshah City. The population consisted of all managers of bodybuilding halls of Kermanshah city (N=153). 113 subjects were selected as the sample by Cochran formula and simple random sampling method; finally 113 questionnaires were returned. To collect data, Market Orientation Questionnaire developed by Ramayah et al. (2011) and Business Profitability Questionnaire developed by William et al. (2009) were used. Internal consistency of these questionnaires was determined by Cronbach's alpha as 0. 87 and 0. 79 respectively. Descriptive and inferential statistics were used for data analysis. The findings showed no significant relationship between customer orientation and business profitability. No significant relationship was observed between competitor orientation and business profitability. There was a significant and positive relationship between inter-functional coordination and business profitability. Among dimensions of market orientation, inter-functional coordination had the ability to predict business profitability. It is recommended that the manager of bodybuilding halls in Kermanshah city should improve and develop market orientation in their clubs so that they can pave the way for profitability of their business.

This study was conducted to identify and analysis effective factor of institutionalize sport culture in children and adolescences. Thestatistical population in qualities sector was all professors in field of children and adolescence sport (sample=25) people and in quantity sector was physical education teachers in Iran (n=5682), and the sample was (n= 122) teachers, (66 male, 56 female), in year 94-95, sample chosen randomly in 6city. The instrument was questionnaire, based on Qualities sector of study validity of that proved by 12 university professors and reliability of that calculated by Cronbach’ s Alpha coefficient (0. 82). Descriptive statistics were utilized to summarize sample characteristics and explore factor analyzing test used to find the main factors data analyzed by exploratory factor analysis by varimax rotation method. Factor analysis showedsix factors can 49. 72 percent of institutionalize sport in children and adolescence in view of sport teachers. So effective factor of institutionalize sport culture in children and adolescences must be pay attention by families and country sport planners.

The aim of this study was to test the model of spectators’ satisfaction in Iran football premier league. The research method was descriptive survey and application in terms of aims. 705 spectators from 10 football premier league teams were selected as the sample. Data were collected by a researcher-made scale based on similar studies of Yoshida and James (2010) and Biscaia et al. (2013). The reliability of the scale was obtained as 0. 93 using Cronbach's alpha. For data analysis, descriptive statistics and structural equation modeling were used. The results showed that the model was in a good fit and it can be used to examine football spectators’ satisfaction. The overall effect of referee’ s performance, coach’ s performance, players’ performance, opponents’ characteristics and game atmosphere on game satisfaction was significant. Among those factors influencing game satisfaction, the effect of game atmosphere was more than other paths. The overall effect of facility space, stadium employees and accessibility facilities on service satisfaction was significant. The overall effect of game satisfaction and service satisfaction on behavioral intentions was significant. Overall results showed that although the proposed satisfaction model may not fully reflect consumer behavior intentions, the clubs will benefit from spectators’ perceptions of the quality attributes of sporting events and this information can have a good diagnostic value and provide good guidance to reform, improve and enhance the provided services.