The purpose of this research was to investigate and implement the QFD model at the ministry of education's intera-School sports olympiad. The method of this research was mixed. The statistical population included all students participating in the sport olympiad, related school administrator, physical education teachers and provincial executive directors, physical education and health deputies, in the academic year 20172018. The interviews were peer to peer, until all fields were theoretically saturated. In the quantitative part, a sequential cluster random sampling method was used and 420 persons were identified as the sample, according to the morgan sample size table and analyzed using the standard questionnaire of SERVEQUAL Parasuraman et al (1998). The most important needs obtained from the interviewing stage and analysis of the SERVQUAL questionnaire were entered according to the focal group to the home of quality as the voice of customers, followed by 3 QFD matrices according to the protocol designed for service organizations. Finally, using the QFD methodology, effective strategies were developed to improve the quality of the services of intera-school sport olympiads, most notably was the review of the olympiad's guidelines and regulations, the formation of intera-school sports associations and activating them, presentation the qualitative and quantitative report of the olympiad at the parents 'meeting, absorbing the support of parental, the parents' and coaches' association.