All the people are related with marketing in their life. The living standard of the people has devloped by marketing. Many people think that marketing is the same as sale, but in fact the marketing effort is being done before and after of sale.
Marketing practicaly includes many activities such as marketing research, good extention, distribution, pricing, personal selling etc. and the aim is to satisfy buyers needs and in the same time to reach to the organisational goals.
Marketing management is consisting of analysis, planning, performance, and controling of planned activities for making and creation, and keeping of barters and usefull mutual relation with other markets for reaching to organisational goals.
Reaching to this goal depends on distinct regular analysis of needs, conclusions, demands and preferences of goal market and their middlemen as basis and infrastructure for influence decision making for goods, price, relations and distribution.