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Information Journal Paper

Title

EVALUATION OF THE FEASIBILITY OF BANCASSURANCE MODELS ACCORDING TO EXPERTS' COMMENTS

Pages

  53-74

Abstract

 This paper proposes an applied model for BANCASSURANCE in Iran. We suggest four successful models of BANCASSURANCE and discuss experts' comments on the FEASIBILITY of implementing these models using TELOS method. The three components of products, services and incomes of these banks in each model are studied. We use data analysis as in ANALYTICAL HIERARCHY PROCESS (AHP) and Expert Choice software. The results are consistent with the hypothesis that experts' view model of BILATERAL COOPERATION AGREEMENT between banks and insurance will be a suitable model of BANCASSURANCE in Iran. According to experts' view in this model it is better to offer group life and non-life and related banking products where bank employee carry out marketing and use insurance agents to sell insurance products. Thus banks keep a margin for every policy issued.

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  • Cite

    APA: Copy

    BEIK MOHAMMADI, SARA, ABASI, EBRAHIM, & DAGHIGHI ASLI, ALIREZA. (2013). EVALUATION OF THE FEASIBILITY OF BANCASSURANCE MODELS ACCORDING TO EXPERTS' COMMENTS. IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH), 28(2 (110)), 53-74. SID. https://sid.ir/paper/100856/en

    Vancouver: Copy

    BEIK MOHAMMADI SARA, ABASI EBRAHIM, DAGHIGHI ASLI ALIREZA. EVALUATION OF THE FEASIBILITY OF BANCASSURANCE MODELS ACCORDING TO EXPERTS' COMMENTS. IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH)[Internet]. 2013;28(2 (110)):53-74. Available from: https://sid.ir/paper/100856/en

    IEEE: Copy

    SARA BEIK MOHAMMADI, EBRAHIM ABASI, and ALIREZA DAGHIGHI ASLI, “EVALUATION OF THE FEASIBILITY OF BANCASSURANCE MODELS ACCORDING TO EXPERTS' COMMENTS,” IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH), vol. 28, no. 2 (110), pp. 53–74, 2013, [Online]. Available: https://sid.ir/paper/100856/en

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