IDENTIFICATION OF INSURANCE COMPANIES' STRATEGIES AND THE RELATIONSHIP WITH ORGANIZATIONAL PERFORMANCE

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MAZLOOMI NADER; HAGHIGHI KAFASH MEHDI; KHOSRAVI MOJTABA

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Title

IDENTIFICATION OF INSURANCE COMPANIES' STRATEGIES AND THE RELATIONSHIP WITH ORGANIZATIONAL PERFORMANCE

Author(s)

MAZLOOMI NADER | HAGHIGHI KAFASH MEHDI | KHOSRAVI MOJTABA | Issue Writer Certificate

Keywords

PORTER`S GENERIC STRATEGIESQ2

STRATEGIC GROUPSQ2

IRANIAN INSURANCE INDUSTRY STRATEGIESQ2

IRANIAN PRIVATE INSURANCE COMPANIESQ2

Abstract

Existence of an accurate perception of the relation between strategies used by organizations and their performance can provide managers with accurate knowledge they need for decision making. This paper tries to identify strategies used in Iranian private sector insurance companies and to determine the relationship between these strategies and organizational performance. We use PORTER`S GENERIC STRATEGIES framework, and cluster sampling to identify strategies used in insurance industry. Three groups of strategies were identified: those "using compound strategies" which use a combination of PORTER`S GENERIC STRATEGIES; "cost leaders" which focus on cost leadership and lower prices and "differentiators" which use differentiation strategies. Then three organizational performance indices, "market share", "sales growth" and "return on investment" of each identified group were calculated from 2007 to 2009. According to the market share index, "differentiators" had best performances while based on the sales growth and return on investment indices, "cost leaders" had best performances.

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APA: Copy

MAZLOOMI, NADER, HAGHIGHI KAFASH, MEHDI, & KHOSRAVI, MOJTABA. (2012). IDENTIFICATION OF INSURANCE COMPANIES' STRATEGIES AND THE RELATIONSHIP WITH ORGANIZATIONAL PERFORMANCE. IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH), 27(1 (105)), 1-24. SID. https://sid.ir/paper/100916/en

Vancouver: Copy

MAZLOOMI NADER, HAGHIGHI KAFASH MEHDI, KHOSRAVI MOJTABA. IDENTIFICATION OF INSURANCE COMPANIES' STRATEGIES AND THE RELATIONSHIP WITH ORGANIZATIONAL PERFORMANCE. IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH)[Internet]. 2012;27(1 (105)):1-24. Available from: https://sid.ir/paper/100916/en

IEEE: Copy

NADER MAZLOOMI, MEHDI HAGHIGHI KAFASH, and MOJTABA KHOSRAVI, “IDENTIFICATION OF INSURANCE COMPANIES' STRATEGIES AND THE RELATIONSHIP WITH ORGANIZATIONAL PERFORMANCE,” IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH), vol. 27, no. 1 (105), pp. 1–24, 2012, [Online]. Available: https://sid.ir/paper/100916/en

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