INSURED CONFIDENCE EFFECT ON ELECTRONICALLY PROVIDED SERVICES ON-LINE

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HAGHIGHI MEHDI; MAZLOOMI NADER; AKHAVIRAD SEYEDEH EMA

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Paper Information

Journal: IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH) Year:2013 | Volume:27 | Issue:4 (108) Page(s): 25-50

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Title

INSURED CONFIDENCE EFFECT ON ELECTRONICALLY PROVIDED SERVICES ON-LINE

Author(s)

HAGHIGHI MEHDI | MAZLOOMI NADER | AKHAVIRAD SEYEDEH EMA | Issue Writer Certificate

Keywords

ON-LINE CONFIDENCEQ2

ELECTRONIC SERVICESQ2

INSURANCE COMPANIES' WEBSITESQ2

Abstract

The application of internet and information technology in insurance industry is known as electronic insurance that not only has created many opportunities for insurance companies but also attracted many new customers through connecting with more people, using websites. We discuss the presumption that confidence is a key for communication with customers. As a result, insured confidence is a major factor in using on-line services. This paper uses the Corbit model for surveying factors affecting ON-LINE CONFIDENCE. Our findings show a strong correlation between perceptional confidence and the use of ELECTRONIC SERVICES, using standardized regression techniques. Further tests conclude that perceptional technical ability, market oriented perceptions, website quality and risk perceptions, affect perception and confidence in on-line insurance services.

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APA: Copy

HAGHIGHI, MEHDI, MAZLOOMI, NADER, & AKHAVIRAD, SEYEDEH EMA. (2013). INSURED CONFIDENCE EFFECT ON ELECTRONICALLY PROVIDED SERVICES ON-LINE. IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH), 27(4 (108)), 25-50. SID. https://sid.ir/paper/100960/en

Vancouver: Copy

HAGHIGHI MEHDI, MAZLOOMI NADER, AKHAVIRAD SEYEDEH EMA. INSURED CONFIDENCE EFFECT ON ELECTRONICALLY PROVIDED SERVICES ON-LINE. IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH)[Internet]. 2013;27(4 (108)):25-50. Available from: https://sid.ir/paper/100960/en

IEEE: Copy

MEHDI HAGHIGHI, NADER MAZLOOMI, and SEYEDEH EMA AKHAVIRAD, “INSURED CONFIDENCE EFFECT ON ELECTRONICALLY PROVIDED SERVICES ON-LINE,” IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH), vol. 27, no. 4 (108), pp. 25–50, 2013, [Online]. Available: https://sid.ir/paper/100960/en

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