A CONTENT AND STRUCTURAL STUDY OF THE EFFECT OF THE QUALITY OF PUBLIC LIBRARIES WEB SITE ON THE SATISFACTION AND LOYALTY OF USERS

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SALAMI MARYAM; MIRI ANIS

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Journal: LIBRARY AND INFORMATION SCIENCE Year:2015 | Volume:18 | Issue:2 (70) Page(s): 167-185

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Title

A CONTENT AND STRUCTURAL STUDY OF THE EFFECT OF THE QUALITY OF PUBLIC LIBRARIES WEB SITE ON THE SATISFACTION AND LOYALTY OF USERS

Author(s)

SALAMI MARYAM | MIRI ANIS | Issue Writer Certificate

Keywords

LIBRARY WEBSITESQ2

ELECTRONIC LOYALTYQ2

ELECTRONIC SATISFACTIONQ2

ELECTRONIC ADVICEQ2

THE QUALITY OF THE WEBSITE CONTENTQ2

THE QUALITY OF WBSITE STRUCTUREQ2

Abstract

Purpose: The purpose of this study was to investigate the effect of content and structural quality of public libraries Web sites on the satisfaction and loyalty of their users.Methodology: This research was carried out in two parts. For the first part, which attempted to identify factors affecting the quality of the content and structure of LIBRARY WEBSITES, we used a content analysis method of the research papers regarding website designing in the late10 years in order to provide a model. The second part attempted to determine the extent to which the importance of the dimensions and the fitting model. This was done through a questionnaire distributed aming 190 individuals visiting public LIBRARY WEBSITES in the city of Mashhad.Findings: the results of an exploratory factor analysis showed 25 variables identified for different aspects of the study which can be loaded on six factors able to explain in more than 72 % of the variance indicators . The KMO indicator was 0.794 and a significant amount of Bartlett test was 0.000. Therefore, the confirmatory factor analysis model fits to the data. Aslo the presented indicator and their comparison to the optimum model shows the fitness of the model.

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APA: Copy

SALAMI, MARYAM, & MIRI, ANIS. (2015). A CONTENT AND STRUCTURAL STUDY OF THE EFFECT OF THE QUALITY OF PUBLIC LIBRARIES WEB SITE ON THE SATISFACTION AND LOYALTY OF USERS. LIBRARY AND INFORMATION SCIENCE, 18(2 (70) ), 167-185. SID. https://sid.ir/paper/102503/en

Vancouver: Copy

SALAMI MARYAM, MIRI ANIS. A CONTENT AND STRUCTURAL STUDY OF THE EFFECT OF THE QUALITY OF PUBLIC LIBRARIES WEB SITE ON THE SATISFACTION AND LOYALTY OF USERS. LIBRARY AND INFORMATION SCIENCE[Internet]. 2015;18(2 (70) ):167-185. Available from: https://sid.ir/paper/102503/en

IEEE: Copy

MARYAM SALAMI, and ANIS MIRI, “A CONTENT AND STRUCTURAL STUDY OF THE EFFECT OF THE QUALITY OF PUBLIC LIBRARIES WEB SITE ON THE SATISFACTION AND LOYALTY OF USERS,” LIBRARY AND INFORMATION SCIENCE, vol. 18, no. 2 (70) , pp. 167–185, 2015, [Online]. Available: https://sid.ir/paper/102503/en

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