ANALYSIS OF USER'S QUERY EXPANSION IN GOOGLE SEARCH ENGINE BASED ON

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KHOSRAVI ABDOLRASOLE; FATTAHI RAHMATOLLAH; PARIROKH MEHRI; DAYANI MOHAMMAD HOSEIN

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Journal: LIBRARY AND INFORMATION SCIENCE Year:2012 | Volume:16 | Issue:2 (58) Page(s): 9-33

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Title

ANALYSIS OF USER'S QUERY EXPANSION IN GOOGLE SEARCH ENGINE BASED ON "COGNITIVE LOAD THEORY"

Author(s)

KHOSRAVI ABDOLRASOLE | FATTAHI RAHMATOLLAH | PARIROKH MEHRI | DAYANI MOHAMMAD HOSEIN | Issue Writer Certificate

Keywords

COGNITIVE LOADQ2

EXTRANEOUS COGNITIVE LOADQ3

GERMANE COGNITIVE LOADQ3

COOGLE INTRINSIC COGNITIVE LOADQ3

QUERY EXPANSIONQ3

SEARCH ENGINEQ2

Abstract

The aim off this research was to investigate user's QUERY EXPANSION in Google SEARCH ENGINE based on the "COGNITIVE LOAD Theory" and the extent and types of COGNITIVE LOADs resulted from suggested keywords/queries presented in Google SEARCH ENGINE. In this article, data were collected from 60 postgraduate students in Humanities/Social Sciences and Basic and Applied Sciences - at Ferdowsi University of Mashhad, Iran. Non- probability sampling - especially purposive sampling- was used as the sampling method. Also, individual sessions were administered with each of the students. Findings show that suggested keywords/queries and the retrieved pages do not make any significant problem (or negative COGNITIVE LOAD) for users. Also, there is no significant difference between students of the two fields of study regarding COGNITIVE LOAD in the QUERY EXPANSION process in Google. Approximately most of the suggested keywords/queries and the retrieved pages matched with users' needs and had direct relationship with their initial keywords. On the whole, the suggested keywords and queries have taken an appropriate approach regading more relevant results in this SEARCH ENGINE.

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APA: Copy

KHOSRAVI, ABDOLRASOLE, FATTAHI, RAHMATOLLAH, PARIROKH, MEHRI, & DAYANI, MOHAMMAD HOSEIN. (2012). ANALYSIS OF USER'S QUERY EXPANSION IN GOOGLE SEARCH ENGINE BASED ON "COGNITIVE LOAD THEORY". LIBRARY AND INFORMATION SCIENCE, 16(2 (58)), 9-33. SID. https://sid.ir/paper/102719/en

Vancouver: Copy

KHOSRAVI ABDOLRASOLE, FATTAHI RAHMATOLLAH, PARIROKH MEHRI, DAYANI MOHAMMAD HOSEIN. ANALYSIS OF USER'S QUERY EXPANSION IN GOOGLE SEARCH ENGINE BASED ON "COGNITIVE LOAD THEORY". LIBRARY AND INFORMATION SCIENCE[Internet]. 2012;16(2 (58)):9-33. Available from: https://sid.ir/paper/102719/en

IEEE: Copy

ABDOLRASOLE KHOSRAVI, RAHMATOLLAH FATTAHI, MEHRI PARIROKH, and MOHAMMAD HOSEIN DAYANI, “ANALYSIS OF USER'S QUERY EXPANSION IN GOOGLE SEARCH ENGINE BASED ON "COGNITIVE LOAD THEORY",” LIBRARY AND INFORMATION SCIENCE, vol. 16, no. 2 (58), pp. 9–33, 2012, [Online]. Available: https://sid.ir/paper/102719/en

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