Investigating the effect of business ethics (security and privacy) on user participation in value co-creation strategy (case study: online retail companies)

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Amini Hossein

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE INTERDISCIPLINARY STUDIES IN MANAGEMENT AND ENGINEERING
Year:2023 | Issue:6

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Title

Investigating the effect of business ethics (security and privacy) on user participation in value co-creation strategy (case study: online retail companies)

Author(s)

Amini Hossein

Keywords

Value co-creation

business ethics

security

privacy

online retail

Abstract

Value co-creation strategy is a new and effective strategy in engaging customers and making them loyal. online retail platforms, in order to build trust, must respect ethics (security and privacy) so that customers can enter their personal information in that platform with ease. The purpose of this research is to investigate the effects of ethical perceptions on users' participation in Value co-creation in online retail stores in Iran. The current research is quantitative, descriptive and survey. The statistical population of this research is all the customers of online retail stores who were randomly sent online through a link, and finally 333 questionnaires were collected and analyzed with SmartPLS software. The results showed that maintaining the privacy of users and maintaining the security of customers in online platforms has affected their participation in the Value co-creation strategy. Considering the competition that exists in online retail stores and the need to enter user information to buy products and services online, the issue of user information security and privacy protection has become more important and it is suggested to retail managers suggested to try to use a safe payment gateway and save user information.

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APA: Copy

Amini, Hossein. (2023). Investigating the effect of business ethics (security and privacy) on user participation in value co-creation strategy (case study: online retail companies). INTERNATIONAL CONFERENCE INTERDISCIPLINARY STUDIES IN MANAGEMENT AND ENGINEERING. SID. https://sid.ir/paper/1032380/en

Vancouver: Copy

Amini Hossein. Investigating the effect of business ethics (security and privacy) on user participation in value co-creation strategy (case study: online retail companies). 2023. Available from: https://sid.ir/paper/1032380/en

IEEE: Copy

Hossein Amini, “Investigating the effect of business ethics (security and privacy) on user participation in value co-creation strategy (case study: online retail companies),” presented at the INTERNATIONAL CONFERENCE INTERDISCIPLINARY STUDIES IN MANAGEMENT AND ENGINEERING. 2023, [Online]. Available: https://sid.ir/paper/1032380/en

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