The Effect of Brand Signature on Brand Reputation and Performance with Emphasis on the Role of Brand Equity

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Saieda Ardakani Saied; KONJKAV MONFARED AMIR REZA; Zarabkhaneh Farzaneh

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: TOURISM AND DEVELOPMENT Year:2021 | Volume:10 | Issue:3 Page(s): 69-80

Download Full-Text

View:

Download:

Cites:

Information Journal Paper

Title

The Effect of Brand Signature on Brand Reputation and Performance with Emphasis on the Role of Brand Equity

Author(s)

Saieda Ardakani Saied | KONJKAV MONFARED AMIR REZA | Zarabkhaneh Farzaneh

Keywords

Brand signature

brand equity

brand reputation

Brand Performance

Hotel Industry

Abstract

The present study aimed to investigate the effect of brand signature on brand reputation and performance through the dimensions of brand equity in the hotel industry. This research has been descriptive and research has been a survey. The statistical population of the study was all Iranian guests in hotels in Isfahan in the period of February 2016 to the end of May 2017. From this population, a sample of 230 people has been selected by structural equation modeling sampling method. Research sampling method has been available. A questionnaire was used to collect research data. In order to check and confirm the validity of the questionnaire, its content validity has been checked. Cronbach's alpha coefficient was also used to evaluate the reliability of the questionnaire. Finally, due to the abnormality of data distribution, data analysis was performed through PLS software. The results show that brand signature has a positive and significant effect on brand reputation through three variables of brand equity including brand identity, attitude and brand image. However, the mediating role of brand awareness in this regard has been rejected. The results also show that brand reputation has a positive and significant effect on brand performance.

Multimedia

No record.

Cites

No record.

References

No record.

Cite

APA: Copy

Saieda Ardakani, Saied, KONJKAV MONFARED, AMIR REZA, & Zarabkhaneh, Farzaneh. (2021). The Effect of Brand Signature on Brand Reputation and Performance with Emphasis on the Role of Brand Equity. TOURISM AND DEVELOPMENT, 10(3 ), 69-80. SID. https://sid.ir/paper/1045298/en

Vancouver: Copy

Saieda Ardakani Saied, KONJKAV MONFARED AMIR REZA, Zarabkhaneh Farzaneh. The Effect of Brand Signature on Brand Reputation and Performance with Emphasis on the Role of Brand Equity. TOURISM AND DEVELOPMENT[Internet]. 2021;10(3 ):69-80. Available from: https://sid.ir/paper/1045298/en

IEEE: Copy

Saied Saieda Ardakani, AMIR REZA KONJKAV MONFARED, and Farzaneh Zarabkhaneh, “The Effect of Brand Signature on Brand Reputation and Performance with Emphasis on the Role of Brand Equity,” TOURISM AND DEVELOPMENT, vol. 10, no. 3 , pp. 69–80, 2021, [Online]. Available: https://sid.ir/paper/1045298/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops