The Effect of E-Commerce Marketing Capabilities and Export Experience on Export Performance: The Mediating Role of Distribution Efficiency (Case Study: All Companies Active in Domestic Industries)

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Bashokoh ajirlo Mohammad; SEIFOLLAHI NASER; Beigi Firoozi Allahyar

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Journal Paper

Paper Information

Journal: NEW MARKETING RESEARCH JOURNAL Year:2021 | Volume:11 | Issue:2 (41) Page(s): 113-132

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Title

The Effect of E-Commerce Marketing Capabilities and Export Experience on Export Performance: The Mediating Role of Distribution Efficiency (Case Study: All Companies Active in Domestic Industries)

Author(s)

Bashokoh ajirlo Mohammad | SEIFOLLAHI NASER | Beigi Firoozi Allahyar | Issue Writer Certificate

Keywords

E-commerce Marketing Capabilities

Export Experience

Distribution Efficiency

Export Performance

Fars Industry

Mining

and Trade Organization

Abstract

The role of marketing capabilities in e-commerce and its ability to improve the performance of industrial organizations has received serious attention from business researchers. In this regard, the aim of the present study was to investigate the effects of e-commerce marketing capabilities and export experience on export performance with the mediating role of distribution efficiency. This study was applied in terms of purpose and library-field in terms of data collection. The method of the study was descriptive-survey. The statistical population of the study was the managers of the Fars Industry, Mining, and Trade Organization, which included a total of 318 people. In this regard, using the Morgan table, 175 people were selected based on the simple random sampling method and questionnaires were distributed among them in-person by visiting the Fars Industry, Mining, and Trade Organization. The data collection tool was a questionnaire that the content validity of the questionnaires was confirmed based on the opinions of professors and experts. Also, after distributing the questionnaires and collecting the data, the values of AVE and CR coefficients for all variables above 0. 5 indicated convergent validity and the output of the Fornell Larker table showed divergent validity. The results of the study showed that e-commerce marketing capabilities, export experience, and distribution efficiency had a positive effect on export performance. E-commerce marketing capabilities had a positive effect on the efficiency of distribution. But, the export experience did not have a significant effect on the efficiency of distribution. Distribution efficiency also played a mediating role in the relationship between e-commerce marketing capabilities and export performance. But the efficiency of distribution did not play a mediating role in the relationship between export experience and export performance.

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APA: Copy

Bashokoh ajirlo, Mohammad, SEIFOLLAHI, NASER, & Beigi Firoozi, Allahyar. (2021). The Effect of E-Commerce Marketing Capabilities and Export Experience on Export Performance: The Mediating Role of Distribution Efficiency (Case Study: All Companies Active in Domestic Industries). NEW MARKETING RESEARCH JOURNAL, 11(2 (41) ), 113-132. SID. https://sid.ir/paper/1045403/en

Vancouver: Copy

Bashokoh ajirlo Mohammad, SEIFOLLAHI NASER, Beigi Firoozi Allahyar. The Effect of E-Commerce Marketing Capabilities and Export Experience on Export Performance: The Mediating Role of Distribution Efficiency (Case Study: All Companies Active in Domestic Industries). NEW MARKETING RESEARCH JOURNAL[Internet]. 2021;11(2 (41) ):113-132. Available from: https://sid.ir/paper/1045403/en

IEEE: Copy

Mohammad Bashokoh ajirlo, NASER SEIFOLLAHI, and Allahyar Beigi Firoozi, “The Effect of E-Commerce Marketing Capabilities and Export Experience on Export Performance: The Mediating Role of Distribution Efficiency (Case Study: All Companies Active in Domestic Industries),” NEW MARKETING RESEARCH JOURNAL, vol. 11, no. 2 (41) , pp. 113–132, 2021, [Online]. Available: https://sid.ir/paper/1045403/en

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