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Information Journal Paper

Title

The Growth and Success of Dynamic Internet Businesses

Pages

  191-210

Abstract

 An online business has many benefits for customers and communities as well as the economy. The purpose of this study was to identify the factors affecting the growth and success of online businesses. The 3 scenarios of increase of marketers' skills, website quality improvement, and website trust were proposed for identifying the factors affecting the growth and performance of Internet businesses. The performance of these scenarios in the company was simulated. The findings showed that increasing the marketers’,skills, improving the quality of the website, and enhancing website trust increased the actual customers, which indicated business growth. Also, the growth of real customers augmented cash flow and human resources. Based on the results of these three scenarios, increasing marketers' skills had the maximum impact on business growth. This research could provide an appropriate dynamic business model for online business owners to focus on the main activities related to the growth and performance of their businesses by using the results of the proposed policies.

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    APA: Copy

    MOROVATI SHARIFABADI, ALI, & Dehghan Menshadi, Sajedeh. (2022). The Growth and Success of Dynamic Internet Businesses. NEW MARKETING RESEARCH JOURNAL, 11(4 (43) ), 191-210. SID. https://sid.ir/paper/1045910/en

    Vancouver: Copy

    MOROVATI SHARIFABADI ALI, Dehghan Menshadi Sajedeh. The Growth and Success of Dynamic Internet Businesses. NEW MARKETING RESEARCH JOURNAL[Internet]. 2022;11(4 (43) ):191-210. Available from: https://sid.ir/paper/1045910/en

    IEEE: Copy

    ALI MOROVATI SHARIFABADI, and Sajedeh Dehghan Menshadi, “The Growth and Success of Dynamic Internet Businesses,” NEW MARKETING RESEARCH JOURNAL, vol. 11, no. 4 (43) , pp. 191–210, 2022, [Online]. Available: https://sid.ir/paper/1045910/en

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