The effect of marketing capability on the relationship between corporate social responsibility and cash flow volatility

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GhaderzadeH Seyed Karim; RAHIMPOUR MOHAMMAD

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Journal Paper

Paper Information

Journal: JOURNAL OF APPLIED RESEARCH IN FINANCIAL REPORTING Year:2022 | Volume:11 | Issue:20 Page(s): 303-328

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Title

The effect of marketing capability on the relationship between corporate social responsibility and cash flow volatility

Author(s)

GhaderzadeH Seyed Karim | RAHIMPOUR MOHAMMAD

Keywords

corporate social responsibility

Cash Flow Volatility

marketing capability

Firm Risk

Abstract

The firm's goal is to maximize shareholder wealth, but achieving it in the long run without the consent of the public is seriously questioned. Thus, balancing social goals with financial worries has become an important issue in corporate governance. In other words, social responsibility may lead to customer satisfaction, branding and ultimately increase profits for the company. But a continuous increase in costs in this area to a certain level will lead to a net increase in benefits, and from a certain level, the growth of costs will be much greater than the benefits. In this study, 152 companies active in the stock exchange in the period 2007-2021 were used to investigate the nonlinear relationship between social responsibility and cash flow fluctuations as a company performance index. The results show that social responsibility and cash flow fluctuations have a nonlinear relationship and the marketing variable has led to a weakening of this relationship.

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APA: Copy

GhaderzadeH, Seyed Karim, & RAHIMPOUR, MOHAMMAD. (2022). The effect of marketing capability on the relationship between corporate social responsibility and cash flow volatility. JOURNAL OF APPLIED RESEARCH IN FINANCIAL REPORTING, 11(20 ), 303-328. SID. https://sid.ir/paper/1047121/en

Vancouver: Copy

GhaderzadeH Seyed Karim, RAHIMPOUR MOHAMMAD. The effect of marketing capability on the relationship between corporate social responsibility and cash flow volatility. JOURNAL OF APPLIED RESEARCH IN FINANCIAL REPORTING[Internet]. 2022;11(20 ):303-328. Available from: https://sid.ir/paper/1047121/en

IEEE: Copy

Seyed Karim GhaderzadeH, and MOHAMMAD RAHIMPOUR, “The effect of marketing capability on the relationship between corporate social responsibility and cash flow volatility,” JOURNAL OF APPLIED RESEARCH IN FINANCIAL REPORTING, vol. 11, no. 20 , pp. 303–328, 2022, [Online]. Available: https://sid.ir/paper/1047121/en

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